What is marketing: just about the complex

What is marketing: just about the complex  
One of the main directions of my activity is the introduction of CRM-systems . On this topic, I wrote many articles, published a book and continue to develop this direction further. But lately I've been getting more and more questions on topics that relate not so much to software systems as to the principles of working with them. Of course, I understand what sales are, I studied, modernized, put into practice many different business sales processes for a variety of industries.
 
 
In practice, I often encounter requests from clients - to evaluate the work of the marketing department, to analyze ...
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What is business: conversation on concepts

The known is not at all the cognized
 
Hegel
 
Personally, I first heard the word "business" in my early youth. I belong to a generation that grew simultaneously with the emergence of a market economy in our country. And the words "business", "businessman" already then were used everywhere.
 
 
I myself, when choosing a profession, also understood that I really want to be a "businessman". I want to have my own business and work for myself. Therefore, my interest in everything connected with business arose already at the very beginning of the 2000s.
 
 
And the first thing I encountered is the ...
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Understand the concept of BPM

Understand the concept of BPM  
 
In modern conditions, business is actively applying the process approach to the organization of work. But there is still a problem of understanding - what is the management of business processes and how to properly use BPM.
 
 
The definition according to the EABPM (European Association BPM) version of this term is as follows:
 
 
Business Process Management (BPM) is a systematic approach for the reflection, design, implementation, documentation, measurement, monitoring and control of both automated and non-automated processes, in order to achieve the goals and business strategies of the company. BPM ...
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Immersion in templates and domestication of GPO Windows

Immersion in templates and domestication of GPO Windows
 
In the next article from the "admin summary" cycle, I would like to refresh some of the nuances of using group policies. At the same time, we entertain ourselves with the creation of our templates and with the automation of work with these very politicians. article about using MergeReplace in GPO . I just add that the regime of closing the group policy is also a frequent question in the interview.
 
 
Configure the closure of Group Policy.
 
Physically, domain group policies are located in the folder
SYSVOL
on domain controllers...
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Excel instead of PowerShell: requests to AD and system reports "on the knee"

Excel instead of PowerShell: requests to AD and system reports "on the knee"
 
In the comments to the previous article, we remembered about accounting in Excel instead of 1C. Well, let's see how much you know Excel. Today I'll show you how to get data from Active Directory and work with them without macros and PowerShell - just Office regular mechanisms. For example, you can easily get an analyst on the use of operating systems in the organization, if you do not already have something like Microsoft SCOM. Well, or just warm up and take your mind off scripts. ...
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