And we'll count you. In Russia, universal labeling of goods

And we'll count you. In Russia, universal labeling of goods  
The system of universal labeling of goods will soon work in Russia. Until 202? it will have to cover all major groups of industrial products: from clothing and footwear to food. Now the Ministry of Industry and Trade and the Ministry of Economic Development are working on the creation of a global system. they write Vedomosti . In the list there are a variety of products: perfumes, tires, blouses and coats, baby food, rice, pasta, tea, coffee, canned goods, meat and fish products, beer, juices, mineral water, household chemicals, bedding and dairy products. A version sent to the government is not final and may be finalized.
In the meantime, total labeling is only approved by the government, we will consider marking systems for certain categories of goods, which are known many times more.

Marking of alcohol and coats

The beginning of universal labeling of goods was laid back in 2005 by the Unified State Automated Information System (EGAIS), designed to control the volume of production and turnover of ethyl alcohol, alcohol and alcohol-containing products. However, in today's form, it did not work until 11 years later - from January ? 2016.
Within the framework of the EGAIS, when selling a bottle of alcohol, its excise stamp is scanned. Information contained in it in the online mode in Rosalkogolregulirovanie is transmitted by a special program - universal transport module (UTM). Scanned the same excise stamp can not: the seller will receive a fine.
The state receives information about the entire chain that the bottle has passed: from the producer to the final buyer. Thus, the latter are insured against the purchase of counterfeit goods.
In addition to the labeling of alcohol, in 201? mandatory labeling of fur products started in Russia. All fur products are marked with control-identification signs (KiZ), which contain a two-dimensional bar code and a radio frequency chip (RFID). Each KiZ has a unique serial number, which is stored in a single information database on the servers of the Federal Tax Service. Thus, the possibility of counterfeiting and re-use of signs is excluded. When selling a fur product from the KiZ, the seller fixes the transaction in the personal cabinet on the information resource of the marking.
The introduced marking of fur coats showed that in Russia the shadow market of fur products was twice as high as those reported by sellers to the state.

Marking of medicines

From January ? 2020 in Russia will become mandatory marking of all drugs. The corresponding draft law was adopted by the State Duma in late December 2017. For certain categories of drugs, marking can be introduced even before 2020: specific deadlines are left to the government's discretion.
Looks like. In order to identify all possible "pitfalls" before the start of labeling of medicines in Russia, a similar pilot project will be launched. Within its framework, the drugs are marked with DataMatrix marks. This is a two-dimensional matrix barcode used to encode text. The tags will be applied to the medicine package - this coding will cost the manufacturer cheaper than the introduction of radio frequency chips.
Who will be affected. All manufacturers and sellers of drugs. Moreover, a number of drug manufacturers in November 2017 warned that total labeling could lead to an increase in the cost of low-cost drugs and, as a result, to their "wash-out" from the market.
In November 201? the head of Roszdravnadzor, Mikhail Murashko, proposed to introduce marking in stages. In his opinion, by March 3? 201? it was necessary to label all preparations of the "Seven Nosologies" program, by June 30 - vitally important and essential drugs (VED) worth more than 500 rubles, by September 30 - all VED drugs worth more than 100 rubles.
As the Minister of Industry noted. and trade Denis Manturov, the experiment on labeling medicines has already helped to stop a number of crimes related to the spread of inferior drugs.
More than 150 manufacturers and ?600 Russian and foreign suppliers have joined the labeling of medicines. Mandatory labeling of medications will be after installation at each pharmaceutical enterprise special two-dimensional scanners . The minister stressed that the government will ensure that the introduction of identification marks does not affect the final cost of goods.
Producers of drugs will inevitably have to bear the costs. For example, experts of the Kurgan "Synthesis" believe that the direct costs of equipping one line with equipment for marking and related operations can amount to 7 to 12 million rubles, and the total investment in the project will exceed 200 million rubles. However, the introduction of labeling of drugs will help to remove from the sale of low-quality products.
Who regulates. The Center for the Development of Advanced Technologies (CGPT), established on the basis of public-private partnerships, owned by Rostekh, Peter Service, Alisher Usmanov and Elvis + Group, Alexander Galitsky, has been designated as the unified operator of the marking and tracing system. The cost of a complex of equipment designed for the labeling of medicines varies from 3.5 to 9.5 million rubles, depending on the equipment.
Recommendation "Pilot". Choosing a two-dimensional handheld scanner in a pharmacy, do not spend money on buying a very expensive device. Such models are relevant only in shops with large cross-country capacity, where there is no way to avoid quick scanning. Instead, find out how high the quality of reading the model you are interested in: it should allow you to read even corrupted DataMatrix tags. In addition, think, you need a wired or wireless scanner. In principle, if the system unit of the cash register is located next to the device, then the wired model will be more than enough. We recommend you pay attention to two-dimensional handheld scanners Zebra DS220? DS4308-HD, Honeywell Voyager 1450G2D, Datalogic GRYPHON QD2400.

Labeling of tobacco products

Since January 15 of this year in Russia, a pilot project on labeling tobacco products was launched. It will last until December 3? 201? said in the posted on the site of the Cabinet of Ministers "On conducting an experiment on the marking of tobacco products by means of identification and monitoring of the turnover of tobacco products".
According to the idea of ​​officials, electronic cigarette marking should confirm the authenticity of goods and counteract the illegal import, production and trafficking of tobacco products, including counterfeit goods. «W2w2w20. is a tool for ensuring the operation of a more transparent market, monitoring the movement of products will allow to react more quickly to the application of illegal schemes for the import and trafficking of goods, non-payment of necessary payments and fees, and will also allow for more targeted control in the future, reducing the total number of control measures ", - . explained RBC representative First Deputy Prime Minister Igor Shuvalov.
Looks like. During the experiment, the digital code DataMatrix is ​​applied to the pack and each block of cigarettes. It will contain information that can confirm the authenticity of the product: the name of the brand of cigarettes, the date, place and time of their production. Further, according to the primary documents, automated control over the movement of the barcode and the withdrawal from circulation are made on the basis of data obtained from the cash register equipment (CCP).
Who will be affected. 90% of manufacturers on the market already voluntarily connected to the system, marking products with DataMatrix marks. To participate in the experiment, decided and such large retailers, such as X5 Retail Group ("Pyaterochka", "Crossroads", "Carousel"), "Dixie". By the way, it is in one of the supermarkets "Perekrestok" April 4 sold the first packs of cigarettes with special marking. Importers of tobacco products will be connected to the experiment on July ? 2018.
As the head of association has told. "TabakProm" Andrey Mezhonov: "According to the international agency Nielsen, at the end of 2017 we had slightly more than 4% of illegal tobacco products in Russia, with the bulk of this product delivered to the territory of the Russian Federation from the countries participating in the EAPS. We hope that the introduction of the marking will help to clear the market. The initiators of this experiment were the tobacco industry ".
"I think that all the companies that are engaged in production will agree that labeling is a very important element of protection," said Alexei Ordzhonikidze, director of the regulation of tobacco products production and turnover in Russia, recalling that only the company he represents Over the past year, it has become 3.5 times more likely to suffer from illegal trafficking. Note that according to the research company TNS, the share of illegal tobacco products in the total volume at the end of the first half of 2017 was 4.6%, an increase of four times compared to the figure for the entire 2016 year.
Who regulates. Functions of the information operator system in the experiment will perform "on a gratuitous basis" LLC "Operator-CRPT". This LLC is a subsidiary of the Center for Advanced Technology Development. According to SPARK-Interfax, 25% belong to the Automation concern (part of Rostekh), 50% to Peter Service (the provider of billing systems Megafon, the main owner is USM Holdings billionaire Alisher Usmanov) and 25% - the company "Elvis-Plus groups" the founder of the investment fund Almaz Capital Partners Alexander Galitsky.

Marking of footwear

Since June ? 2018 in Russia, an experiment on marking shoes. By the way, this market occupies the third place in the country after products and medicines.
Looks like. Now it is not known which label will be used, and who will produce it. However, experts are inclined to the version that marking the shoes will become all the same DataMatrix codes.
Who will be affected. Participation in the pilot project will be voluntary for companies. This is the producers, importers, and sellers of shoes.
According to the owner of the shoe chain Zenden (except for the same retail network runs shops under the brands Thomas Munz and Mascotte), Andrei Pavlov, the marking of shoes does not involve complex high-tech labels, so it can be quickly and relatively inexpensively introduced into production. He is confident that his network by June will be ready for the start of the experiment. The project should whitewash the market and drive out unscrupulous players, Pavlov said.
The owner of the chain of shops and footwear manufacturer Ralf Ringer Andrei Berezhnoy agrees with him. According to him, if we are talking about the introduction of special barcodes that can be read at ordinary cash desks, this will not be a problem for organized retail.
If the authorities decide on marking shoes with RFID tags, this will mean that shoe stores will have to buy special equipment for reading. If the DataMatrix tags are still implemented, there really will not be any problems, since the shoe stores are equipped with two-dimensional hand scanners.

Marking of jewelry

From June ? 2018 in Russia, an experiment will begin on marking precious metals and stones, as well as products from them. Relevant Regulation Russian Prime Minister Dmitry Medvedev signed on 24 March.
Looks like. Previously it was assumed , that on the jewelry tags will place QR-code, which will help the buyer to verify their authenticity. And later on the products will be a nanometer. "Technology has been developed and is already being applied in a number of countries -[технология]nano-labels, which are applied to the stones. The tags are so small that they do not affect the consumer properties of the stone, they are impossible so[увидеть без специального оборудования], but they are read by machines ", - told Deputy Minister of Finance Alexei Moiseyev. At the same time, the Ministry of Finance specified that nanotechnology is an expensive technology, so the ministry plans to introduce it step by step. "At the first stage, we will limit ourselves to applying[маркировки]on accompanying birochki ", Moiseyev announced.
Who will be affected. The results of the experiment will show whether it is possible to control the turnover of jewelry by means of marking. In total, the list of types of jewelry subject to marking includes 14 commodity nomenclatures (TN VED), including unsorted and industrial diamonds, rubies, sapphires and emeralds, silver and gold in raw form, monetary gold, raw or in the form of powder platinum, jewelry products and parts thereof of silver and other precious metals.
According to participants in the jewelry market, they support the idea of ​​the government. Member of the Board of Directors of the Moscow Jewelry Factory Valery Morozov noted that the marking will ensure transparency of all processes from production to sale, protecting buyers from fraud on the part of unscrupulous sellers. At the same time, he expressed the hope that the introduction of marking will not require additional large expenses from the players of the market.
Who regulates. The experiment will last until November 1. For this period, the Ministry of Finance, the Federal Customs Service, the Federal Tax Service, Rosfinmonitoring, Gokhran of Russia and the Russian State Assay Chamber are authorized to conduct it.
Until December ? 201? the Ministry of Finance must evaluate the results of the experiment and submit a response to the government, which will decide on the effectiveness of the introduction of marking for jewelry.
Unlike tobacco and shoes, the operator and developer of an integrated information system in the field of control over the turnover of jewelry will be JSC "Goznak" . The company itself offered to take on these functions and will implement them on a grant basis, the resolution says.
In the government decree, "Gosznak" was instructed to determine the requirements for the information system itself and ensure the protection of the data contained in it until April 2. How will the Marker be implemented?The product will be determined by the Ministry of Finance.

Marking of milk, meat, poultry and fish

Vice-Premier Arkady Dvorkovich at the congress of the National Union of Milk Producers said that operating in the pilot mode, the drug labeling system can also be tested on dairy products. In his opinion, such a system for producers will not become burdensome from a financial point of view, but will prove effective for controlling bodies.
Moreover, since July this year in Russia mandatory registration of veterinary and accompanying documents in electronic form. For these purposes, the automated information system "Mercury" was specially created. As they say its creators , the system "is intended for electronic certification and ensuring traceability of cargoes under surveillance to the state veterinary supervision during their production, turnover and movement across the territory of the Russian Federation in order to create a unified information environment for veterinary medicine, enhance biological and food safety."
Looks like. Electronic certificates can be called an analogue of electronic marking. Because the state intends with their help to track the whole chain from production to selling products. And in the event that on one of the chain segments "Mercury" finds a violation, then the movement of the goods will be stopped.
Who will be affected. Mandatory registration in "Mercury" must pass manufacturers and sellers of goods under the supervision of the State veterinary control. These are dairies, meat processing plants, poultry farms, manufacturers of seafood, as well as logistics companies, retailers and retailers involved in the sale of goods of animal origin. All of them will have to receive electronic certificates, formed in "Mercury". Absence of the document leads to a fine: it will be from ??? rubles, if it is issued to the driver as an official, or from ??? to ??? rubles - to a legal entity. In the latter case, suspension can also be a suspension of activities for up to 90 days.
And if the retailer has no special problems with Mercury - the accounting and document circulation in them and so go in electronic form, then the suppliers of the business are more complicated.
So, according to TASS , half of the suppliers of X5 Retail Group are not yet ready to switch to work with Mercury from July ? 2018. "At the moment, X5 has about ?5 thousand suppliers of products subject to veterinary certification from July ? 2018. Of these, about 50% did not confirm readiness to work in the federal state information system (Mercury), or did not carry out a set of measures to implement the FGIS in their own business processes, "he said. while not ready to move to this system, almost 35% are among the hundreds of the largest suppliers of X5 Retail.
Who regulates. The system "Mercury" is under the jurisdiction of the Ministry of Agriculture of the Russian Federation and the Rosselkhoznadzor.

The general conclusion is

Total and partial markings accurately affect the entire market of production and sales of goods in our country. And, rest assured that no manufacturer or retailer will be able to evade participation in the system.
Therefore, we can immediately give some advice:
Prepare for the introduction of marking systems in your segment in advance. If the government announces the pilot, immediately enter. The faster you feel on yourself all the subtleties of the new system, the easier it will be to adapt to it later.
Prepare the equipment in advance. If the system provides for the introduction of new equipment for you, then look for and buy the right one in advance. Alas, you "will not carry": if you need a scanner to read the DataMatrix tags, then you can not do without it.
Be ready for spending. That there did not speak in the government, the introduction of any new system incurs costs. This software update, equipment park, personnel training, technical specialists. However, as already shown by EGAIS and 54-FZ, gradually such expenses become investments in business: the better your store is automated, the more opportunities for its development.
So, the total labeling of goods is getting closer. "Pilot" will continue to monitor developments and will share with you relevant information.
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