The situation: applications for meditation are becoming more successful than podcasts

The situation: applications for meditation are becoming more successful than podcastsPodcasts became the usual media abroad: 44% of Americans Listening to audio transmissions at least once, and about a quarter of US residents listen to at least one monthly.
 
 
Podcast listeners are young and educated people, many of whom use video services on the basis of a paid subscription model. However, creators of platforms for podcasts often can not monetize their audio applications in a similar way.
 
 
However, in the market of audio applications, another player with "conversational" content appeared, which successfully receives revenue by selling subscriptions. These are applications ...
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How to sell personal data, or why it is difficult to hang the price tag on information

"Skeleton" of the Internet are users who upload more and more personal information to the network, and IT companies that use this information to create new services and improve existing ones.
 
 
Discussion about how much this data is worth is actively growing. We figure out why companies use user PDs and whether they can be made (in one way or another) paid.
 
 
How to sell personal data, or why it is difficult to hang the price tag on information

 
/photo Kevin Dooley CC
 
 

The paradigm shift is


 
For a long time, the personal data that users share on the Internet, remained free for companies...[/h]
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Victims of the GDPR: who has already stopped working because of the new regulation of personal data

The European General Data Protection Regulations came into force two months ago. While the IT sector is reflecting The future of major information giants , changes already occur at a lower level: many companies have closed, others are trying to adapt.
 
 
Victims of the GDPR: who has already stopped working because of the new regulation of personal data

 
/photo SounderBruce CC
 
 

The price is too high


 
The goal of the GDPR is to tighten control over the processing of user personal data. Therefore, the new legislation imposes a large number of requirements on the company. And although this should benefit ...[/h]
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"Copyright protection in the EU": the new reform can affect not only the media platforms

The new directive on the protection of copyright, proposed in the European Union, which we recently discussed in a blog, can significantly affect the device platforms such as YouTube, Facebook and Pinterest. However, "under attack" were not only they, but also libraries and aggregators of scientific and research works . The document may oblige researchers to pay even for simply citing the work of "colleagues in the shop."
 
 
More about the problem we speak under the cut.
 
 
"Copyright protection in the EU": the new reform can affect not only the media platforms

 
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Overview on SERM

In this article I want to tell you how and why companies manage their reputation on the Internet. There are different ways to manage the reputation, but I want to tell you about SERM, this is the most popular and effective way for small and medium-sized companies. If to decipher an abbreviation, SERM is a reputation management in search engines . SERM is a whole package of activities that aims to increase positive reviews in the top 10 (rarely top 20) in the SERP, as well as to work with negative reviews and publications.
 
 
Overview on SERM
 
 
In Ru...
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"Forget about GDPR": the reform of copyright in the EU can completely change the situation in the Network

"Forget about GDPR": the reform of copyright in the EU can completely change the situation in the NetworkConversations around the adoption of the GDPR do not cease. For all these discussions about the pros, cons, pitfalls and holes in the new regulations on the protection of personal data, many did not pay attention to another document, which in a month will be submitted to the European Parliament - new directive on copyright protection .
 
 
It imposes strict restrictions on the distribution of content on the network and involves several changes in the work of platforms, and in the lives of users. We understand what will change, why it is important and how this can affect the future of the ...
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"According to the GDPR": how do social networks change their privacy policies and the principles of working with PO

Next Friday, the General Data Protection Regulation ( G GDPR ), Which will toughen the regulation of the sphere of PD in the territory of the European Union, comes into force. In connection with the new requirements, IT companies update the regulations for working with PD.
 
 
Today we decided to tell you about what has already been entered into WhatsApp, Facebook, Instagram and Twitter.
 
 
"According to the GDPR": how do social networks change their privacy policies and the principles of working with PO

 
/photo Japanexperterna.se CC
 
 
The main goal ...
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How to work as a PR man in the IT field and why your boss does not have to be Steve Jobs

How to work as a PR man in the IT field and why your boss does not have to be Steve Jobs Judging by recent events, the technological agenda becomes the number one in all news feeds. This applies not only to the play with the protagonist, whose name is Telegram, but also of all kinds of seriousness of articles devoted to artificial intelligence, the Internet of things and big data. Journalists spend a lot of time searching for troubling stories about how someone vomited after passing the next VR game. Therefore, in IT ran greedy hot dogs PR. Maybe they called us, but only as an outsider, able to explain to the simple people how to use the application to automatically turn on the multivark. Nevertheless...
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Notification Center. We tame 200+ mailings

Notification Center. We tame 200+ mailingsHello! In this article we will describe how to create a notification center - a system that solves the quality of communication with users within the framework of a large and constantly evolving 10-year system.
 
 
Any information systems develop and start to contact the user more and more. Remember any online store where you recently made an order. He sends letters with information about the order, mailings and push-notifications about new promotions, sms, and is also active in social networks. And you probably noticed that these messages are composed in different ways. And how different can be ...
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The dispute about the "right to oblivion": to consider whether the work of search engines is journalism?

In the High Court of London for several months, the case related to " right to oblivion ", adopted in 2014. Two businessmen who had problems with the law in the past required Google to remove information from the search engine that was out of date for several decades. Last week, the court satisfied the demands, but only one of the entrepreneurs.
 
 
More details about the situation and why Google brought the matter to court, we will tell below.
 
 
The dispute about the "right to oblivion": to consider whether the work of search engines is journalism? ...
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