How we learned to talk to millions of people

 
3r3-31. Marketing in the X5 - is a large amount of data. Pyaterochka, for example, sends more than 30 million communications every month, and this number is constantly growing. One client can simultaneously send several offers, and it is important to choose the right ones. Special offers of the store should be interesting to the client and economically viable for the retailer. In this post we will describe how we tried to apply machine learning to these calculations. 3r33358.  
3r33358.  
How we learned to talk to millions of people 3r33358.  
arxiv.org/pdf/???.pdf
 
3r33333. 3r3128. habrahabr.ru/company/ods/blog/325416
 
3r33333. 3...
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Why startups should not be promoted in the media (on the example of "Antifeisbook")

In the fall of 201? in the midst of disputes over the sale of Facebook user data, a new social network flashed on the Web - Ello. Ello promised to remain forever free of advertising, and in her manifesto made a loud promise to users:
“You are not a product” 3r369.
. Time for such a statement was the most appropriate - the media dubbed Ello as “Antifeisbook”.
3r361.  3r380.
Why startups should not be promoted in the media (on the example of "Antifeisbook") 3r361.  3r380.
Thanks to media support, Ello began to gain popularity rapidly, and at the peak of its success, it received 3?000 applications for registration every hour. However, her success was short-lived. Hurriedly triggered by a ...
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Cameron Craig: Seven lessons learned in 10 years of managing the PR department of Apple

Cameron Craig: Seven lessons learned in 10 years of managing the PR department of Apple3r33180. Cameron Craig started working for Apple from the moment Steve Jobs took over the company again. The outlook for Apple at the time was bleak. Most of the media wrote about Apple as a ghost of past glory, under headlines like: "Rotten apples", "101 ways to save Apple." Under Steve Jobs, Craig managed to bring Apple back to fame, and now he shares the lessons he learned from Steve Jobs. Of course, now that Steve Jobs has left this world, Apple is again in an unenviable position
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3r3186. 3r3187. and a significant part of Habr's readers advocate for the image of Apple, which is reflected ...
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As Apple went contrary to the five generally accepted PR-norms, but retained its good name

As Apple went contrary to the five generally accepted PR-norms, but retained its good name 3r3165. 3r3-31. 3r33130. In January 201? Apple faced a huge crisis, which promised a sharp decline in reputation. A few days after the launch of the iPhone 4 (the most successful Apple product ever launched), there were rumors that with a certain method of capturing a mobile phone (with the so-called “deadly capture”), its signal strength decreases. Trickles of complaints escalated into a large-scale avalanche. For weeks, Apple was ridiculed by everyone who could. But by mid-July, the criticism had ceased. And not just stopped, but rather well forgotten.
3r3133.  3r3165. 3r33130. How did Apple ...
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The basics of a job shop

The basics of a job shop 3r33333.  
3r33333.  
The first thing to understand is the fact that the store is not a point for generating a company's profits. This is a tool for processing the loaded goods into money, and it creates only expenses. The source of profit is often far beyond the store itself. 3r33333.  
3r33333.  
The store operates as a chain of conversions, where each indicator can be controlled by a change, by the owner of the point, by the purchaser, or by those who determine the policy of the entire network. The task of the store as a business unit is to process the goods into revenues and at the same time bring ...
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What promotions are clothing stores luring customers to

What promotions are clothing stores luring customers to 3r3204.  
3r3204.  
Marketing campaigns are an integral part of the life of any clothing store. Seasonal sales, special conditions, discounts on sets of goods - all this must be done, otherwise buyers will go to competitors. We list the main promotions that make fashion-retailers lure us to stores. Wrote here ) However, it is important to consider a number of points, limiting: 3r3204.  
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3r3176.  
3r3178. benefit from the purchase amount not more than a certain percentage; 3r3179.  
3r3181. 3r3204.  
3r3176.  
3r3178. the number of coupons affecting the total amount (for example, one check ...
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How we rewrote bad forecasting for slightly better

How we rewrote bad forecasting for slightly better3r3122. Each company is not a stellar technology and super cool programmers, but a huge mountain of bottleneck, inefficiencies and a sum of bad decisions that somehow go and do their job. But now you decided to make some changes and immediately begin to face the fact that you have problems in a huge number of business processes. Well, these problems, of course, need to be solved not in an ideal way, but in terms of labor costs.
 
3r3122. I want to share one such example related to my topic of data analysis and data management. In many organizations there are financial services, the main purpose ...
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Briefing as an investment. We introduce the intranet correctly

Briefing as an investment. We introduce the intranet correctly Last month, we talked about the relationship between the customer and the contractor. We continue by reasoning about the briefing, its components, and the responsibilities of partners.
 
The implementation of the portal is an individual process, there is no questionnaire for all cases of life. Based on N answers to specific questions, it is impossible to understand the pain, needs and needs of the customer. There is only experience, the accumulation of knowledge and the ability to plunge into the client's business. Below Maxim Schennikov, commercial director of the interactive agency AREALIDEA...
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Overview of SIP-phones Digium A20 and A25

Overview of SIP-phones Digium A20 and A25
 
In February 201? Digium, the developer of the open-source project Asterisk, introduced A series phones designed to work specifically with Asterisk. Even strange that for so many years Digium has refrained from producing under its brand of conventional SIP-phones. And in August 201? Digium announced a merger with Sangoma, a leading manufacturer of equipment for Asterisk. Coincidence? Hardly, of course.
 
The line of phones of a series And has turned out, in my opinion, quite competitive, with the fishechkami. The series for the current moment includes four models - A2? A2? A2? A30. Let's take a closer look ...
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Strong middling: an overview of the IP phone Snom D735

Strong middling: an overview of the IP phone Snom D735  
 
We have recently summarized introduced you with the history and assortment of the German company Snom, which more than 20 years ago released the world's first VoIP phone and since then has held the position of a leader among developers and manufacturers of complete solutions for IP-telephony. Then we made a review of the flagship models of two lines of wire telephones - D385 and D785 . And today we will tell about the middle-class model from the series 7xx - Snom D73? which will soon go into production, and we got a test copy ...
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