Design process: 7 steps to the ideal project
One of the biggest problems for beginning designers is the lack of an established work process. This is logical, because most designers are self-taught, who started with copying and only after that began to seriously engage in craft.
I, like many, at the start of a career encountered this problem. Periodic orders could create the illusion that I'm doing everything right, but over time, I began to realize that there was something wrong with my work.
Before the start of the project, I was enthusiastic, and in the course of the work, I certainly lost motivation. In the end, I wanted to close the project as soon as possible, no longer thinking about the quality of the work.
Search for the visual style
Determine the necessary branding and selection of suitable colors, fonts and element styles.
7) Design of mockups
Prepare all layouts and possible interface states for transfer to the client or developers.
In any process, you can return to several stages, and possibly, at the very beginning. This can happen because the customer did not like your work. Although the correct presentation is able to minimize changes. Or you realized that you made a mistake in designing. For example, choosing a non-suitable structure or visual style does not correspond to the brand. In this case, you need to go back several steps and do some work again.
It's always not easy, but only in this way can you create a design that will bring you satisfaction and make you more in demand by a specialist.
The essence of the process
Each stage of the design process leads you to a decision. At the start of a career, we all want to start drawing as quickly as possible, which makes our work rash and difficult to apply to the real world. In addition, such work is more difficult to present and now I will show why.
Imagine that you are presenting the project and the customer asks you why such and such an element is here. Or why he is this color. What will you answer? Because it's corporate color? Because it's beautiful? Or maybe because the designer got into the head of this idea? As you can see, not one option is convincing. And when you have passed a clear process of developing ideas and every decision makes sense, it will be easier to argue.
Instead of appealing to beauty, you will rely on concrete facts. They can also refer to the visual, but they will be backed up by logic. For example, this element is located there because it creates the right composition. Or is in the place where the user usually looks. Or has a color to attract the attention of the buyer.
A slight change in approach makes the designer from the creative personality into an erudite specialist in the eyes of the client or manager. But your main goal is not just to create a similar impression, but also to become such a specialist who can argue for every decision. And a clear design process, traversed from the beginning to the end, will help you become one.
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