The best ideas of two weeks of the Telegram-channel TheDesignTimes. [/i] 3r3191.  3r3198. 3r3191.  3r3198. 3r3171. Key skills art director
3r3191.  3r3198. The art director is not a senior designer. 3r3191.  3r3198. 3r3191.  3r3198. A senior designer needs to give out a high-quality design, while as an art director, much more skill is required for development in a profession. 3r3191.  3r3198.
3r3191.  3r3198. Here are a few very important ones:
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Knowledge of guidelines, design systems and interface patterns 3r3156. 3r3191.  3r3198. Designing and researching popular services and materials, the art director collects dozens of interface patterns, understanding of which plays a key role in its development. 3r3191.  3r3198. 3r3191.  3r3198.
Understanding business

3r3191.  3r3198. The main task of the art director is to correct the direction of colleagues so that the design solves the tasks of the business, rather than satisfy the design ego. Without understanding the business objectives, creating a high-quality design will fail. 3r3191.  3r3198. 3r3191.  3r3198.

Understanding the development of 3r3156. 3r3191.  3r3198. Understanding the fundamental rules of development, the art director can choose the best design solutions, focusing not only on user convenience, but also on the speed of development. 3r3191.  3r3198. 3r3191.  3r3198.
Communicability

3r3191.  3r3198. Since the art director needs to regularly communicate with designers and customers, the ability to find a common language with different people is a key skill for him. 3r3191.  3r3198. 3r3191.  3r3198. 3r3171. Understanding users
3r3191.  3r3198. The designer must understand the target audience of the service, as it affects the majority of decisions made. 3r3191.  3r3198. 3r3191.  3r3198. Each audience has its own needs. I will give an example of AirBnB. Travelers, it is important to feel the local flavor and live in a clean room, and the owners want to see decent guests and get a quick payment. 3r3191.  3r3198. 3r3191.  3r3198. 3r3179. To understand users, you need to collect feedback and communicate with industry experts. 3r3182. 3r3191.  3r3198. 3r3191.  3r3198. In the first you will be helped by the support service (if any), letters in an open box and comments in social networks. 3r3191.  3r3198. 3r3191.  3r3198. In the second - personal meetings. Moreover, not only with users, but also by people who are not using your service at the moment, but in theory they can. By understanding their point of view, you can identify weaknesses and improve the product. 3r3191.  3r3198. 3r3191.  3r3198. 3r3171. Professional contacts
3r3191.  3r3198. I know a designer from the region, who led a table with leading art directors, and upon arrival in Moscow he wrote them with a request to meet. Because of this, he was building relationships and learning about the latest industry news. 3r3191.  3r3198. 3r3191.  3r3198. A few months later, when the vacancy opened in a large studio, he received a good job offer. Not because he was better than others, but because they simply knew about him (it took another one and a half year and he changed one studio to another, taking the place of a partner). 3r3191.  3r3198. 3r3191.  3r3198. 3r3179. Professional contacts are not a pull, but an opportunity to realize your skills, attract promising initiatives and accelerate your development using other people's resources. 3r3182. 3r3191.  3r3198. 3r3191.  3r3198. Therefore, any designer should not neglect communication with professionals. And not only from design, but also from other areas. 3r3191.  3r3198. 3r3191.  3r3198. 3r3171. Customer Journey Map
3r3191.  3r3198. CJM is a table whose vertical (columns) columns contain the steps that the user must follow to the goal. For example, when buying tickets on an airline's website, the columns of your table would look like this: a site, filling out a form (from where, where, who and when), searching for a suitable flight, viewing details, payment. 3r3191.  3r3198. 3r3191.  3r3198. Horizontally (lines) is the following:
 3r3198. 3r3191.  3r3198.

User target

3r3191.  3r3198. In this case, under the user's goal there is not a global goal (to buy tickets), but a local one at this stage, for example, to fill out a form or select a suitable flight. 3r3191.  3r3198. 3r3191.  3r3198.

Key action

3r3191.  3r3198. Based on the goal, you can determine the key action. At the stage of filling out the form it will be a transition to the list of flights on the selected parameters. 3r3191.  3r3198. 3r3191.  3r3198.

Mood

3r3191.  3r3198. Here you need to determine what the user feels at each stage and try to avoid discontent or confusion. If several stages in a row are negative emotions, it is highly likely that the user will not continue to work with the service. 3r3191.  3r3198. 3r3191.  3r3198.

Possible problems 3r3156. 3r3191.  3r3198. Extremely important stage, over which it is necessary to think well. It may include both inadvertent errors and misunderstanding of the interface. 3r3191.  3r3198. 3r3191.  3r3198.
Solutions

3r3191.  3r3198. This stage is closely related to the previous one. For each problem, you need to find 1-2 solutions. Usually, after identifying possible problems, solutions become obvious. That is why CJM greatly helps in the design of interfaces. 3r3191.  3r3198. 3r3191.  3r3198. Many people think that the success of the project is decided only by experience, so they underestimate the importance of the process. Using CJM helps minimize the lack of experience through a thoughtful sequence of actions. 3r3191.  3r3198. 3r3191.  3r3198. Making a CJM takes enough time, but do not forget that this is also a design. Perhaps it is even more design than what we do in a graphic editor. 3r3191.  3r3198. 3r3191.  3r3198. 3r3171. Mudbord
3r3191.  3r3198. Mudboard is a visual selection of elements that should push the designer to a certain mood, which will help you choose the right style for the project. 3r3191.  3r3198. 3r3191.  3r3198. 3r3179. The style can be fashionable, boring, futuristic or any other, it does not matter at all. It is only important that he evoke the emotions needed by the business. 3r3191.  3r3198. 3r3182. 3r3191.  3r3198. Mudboard is the easiest way to assemble using Pinterest. In addition to it, you can use Buckets on Dribbble, Moodboard in InVision, and any other method (even a folder on the desktop) that you feel comfortable. 3r3191.  3r3198. 3r3191.  3r3198. To avoid direct copying, select interesting details from each added element and think about how to use them in your project. Perhaps they push you to completely new ideas. Periodically it is useful to close the mindboard to try to create something completely new. 3r3191.  3r3198. 3r3191.  3r3198. In addition to interfaces, a mindboard can contain photos of nature, architecture, industrial design (appliances, cars, interiors), clothing, and more. Not so important that you have in the collection. It is only important that these elements correspond to the promise of the project being created. 3r-33199. 3r3198. 3r3198. 3r3196. ! function (e) {function t (t, n) {if (! (n in e)) {for (var r, a = e.document, i = a.scripts, o = i.length; o-- ;) if (-1! == i[o].src.indexOf (t)) {r = i[o]; break} if (! r) {r = a.createElement ("script"), r.type = "text /jаvascript", r.async =! ? r.defer =! ? r.src = t, r.charset = "UTF-8"; var d = function () {var e = a.getElementsByTagName ("script")[0]; e.parentNode.insertBefore (r, e)}; "[object Opera]" == e.opera? a.addEventListener? a.addEventListener ("DOMContentLoaded", d,! 1): e.attachEvent ("onload", d ): d ()}}} t ("//mediator.mail.ru/script/2820404/"""_mediator") () (); 3r3197. 3r3198. 3r-33199.