Hooray! It was not paranoia
In the past, a post about retailing someone was scary from the fact that you can aim to advertise funds from the common cold in those who usually went to the office, but it took me 10 minutes and did not go. In general, the last couple of years I'm happy that, for example, the entire conscious life did not believe the cards and paid them only in extreme cases.
Now I'll tell you a couple of examples. Here and there a lawyer advised me to formulate more softly, so further the whole story is my personal opinion, which may have little connection with the real world. Much to me generally dreamed.
So, as I have already said, in my dream you can target people according to the state of the account and purchases. For example, the target: "there are children 6 years old" can look like "here on this list of network terminals I made frequent purchases 5 years ago". Target "lives in this area and has more than 100 thousand rubles on the account" - on points where it often buys, and if there are two such clusters - closer to the outskirts.
feature read the top letters in the mailbox on gmail. Robot, of course. He can distinguish from these keywords and their forms (or themes), combine them with the user profile and display ads. At least I'm I heard from one grandmother , it turned out in beta, I entered into the prod - I do not know. You can customize your special prices for goods after sending a competitor (gy-gy), you can even calculate specific counterparts and aim at them. In general, there are many interesting methods.
What else? Oh, yes, the recommendations services on the sites are mass personalization. They are embedded in the site. And in advance you can know what you usually buy (for example, on your own bases, the benefit is shared by many sites) and what is your approximate profile for iron, browser, geography, and more heap of factors. On idea - the help with the goods.
Operators can target people ( ? for example,
) People by geography and all that the operator knows (and he knows the passport data under the contract, the list of visited sites, your friends graph on calls, etc., but not all use the full spectrum opportunities). A typical offer is a discount in a store near your favorite shopping center. But the most touching - often asked to compose texts so that the user did not guess that the operator knows where the subscriber is.
You can send SMS to those who bought the competitor's website (the fact of loading the order page is visible to the operator). It is possible for those who went to the competitor's feet. To those who called to the competitor. We used this opportunity to clarify the volume of the market: we asked to count the calls for all the games of the board games that were found to order advertising on them. But they did not order it. Again, friends from pharma only the other day discussed a target for sexually transmitted diseases for those who called on the sparse base of phones of girls of easy virtue.
Now it's wi-fi. Here in case "Bread daily" customers cafe hung an identifier in the subway and then caught up with their advertisements already through the ad network (not in the subway and not in the cafe, just everywhere). Technology offers a bunch of companies on the market: you can put a router to it, which will hang an identifier, which then becomes a mark of remarketing in the public network. Or directly with a cell phone. That is, yes, if you use open networks (this is where you need a phone to enter) - then you can find out. Where there are their routers - there they see that you are. Because when connecting to a known SSID, the macker does not change. Connect the same to bring to the stage of "distributed Wi-Fi" is not necessary, just a couple of steps further probe. So are sold bases from major conferences.
About applications that use a microphone not for that, I generally keep quiet. About the fact that some mail for my convenience recognize the texts in the pictures from the letter - too. Why Uberu geolocation constantly and round the clock - they kind of explained. For my convenience. Here is this personalization is too, I am happy without measure. Although they have several times already denied everything.
In general, when one day our sysadmin said that he was a little afraid for his keyboard, because it uses an unencrypted radio channel, and anyone can intercept the signal, I was glad to talk about other features of life. Now this question bothers him less.
What's most amusing is that everything is already given. Yes, the whole system is watching you. But this is the norm, in the future, privacy as such will be a very blurry concept. It's just a shift in the moral norm, nothing more. And this, recently, I talked with an analyst of German retail. She listened to many of the achievements of our market and said that in Europe much is forbidden, and such game is simply impossible from her point of view. For nefig aim at individual citizens by any means.
It may be interesting