SEO optimization of the article: the actual plan

It's about optimizing the article page for search engines. This material is more suitable for promotion in Yandex
 
Specially for Khabrovtsev, green mark SEO optimization of the article: the actual plan I've noted all the section headers that you can apply to Search Engine Optimization for Khabrastaty , so she got in the top of the Yandex issue. And in the conclusion there is list all sections applicable to Habrastaty.
 

 
The purpose of the article - clearly show how the content works and if we see this page in the Yandex top on the query " , Optimization of article ", Then everything is done right and the article is relevant.
URL
 
Meaning selection
 
Analysis of competitors in the issuance of
 
A variety of content
 
LSI-copywriting - synonyms and search tips
 
CTR with search - header and snippet
 
Social lock, push notifications and subscription
 
Microdetection of the article
 
References to trust sources
 
Mobile version of the user
 
Re-linking
 
Comments
 
The volume of text, nausea and other useless parameters
 
The uniqueness of the article
 
Check-list
 
Conclusion
 
 
SEO optimization of the article is the optimization of the information page of the site with the purpose of its appearance in the top of the search engine output for the inquiries of interest.
 
URL
 
Let's start with the highest and simplest - Yandex.Webmaster :
Each page should have a unique address (URL). It is desirable that the form of the URL gives an idea of ​​what is contained on the corresponding page. Using transliteration in page addresses will also allow the robot to understand what a page can be about. For example, the URL is only http://download.yandex.ru/company/experience/Baitin_Korrekciya gramotnosti.pdf gives the search robot a lot of information about the document: it can be downloaded; format, most likely, PDF; the document is probably relevant to the query "literacy correction" and so on.
 
 

The sense allocation
 

Headings


 
Be sure to use the header tags h1-h6.
 
On the page there should be only one heading h1 and it should be at the very top of the page.
 
The h1 header should contain the main key query, you can break the key into parts. Write the headline briefly and clearly to the reader.
 
I'm glad that Habré is done correctly and the title is at the very top of [/b]

 
Correctly use header tags with the following structure
 

 

Allocation of phrases with tags b, i, em


 
Phrases and words in the text should be marked with tags b, i, em only if it helps the reader to pay attention to important parts of the text.
 
It is also important to note that the tags of semantic isolation in the article should be used for individual words and short phrases , but the whole sentences and long phrases are best highlighted using the blockquote tag, we'll talk about it below .
 
HTMLbook :
In HTML ? there is a difference between the b and strong tags. The first tag, b, is a physical markup tag and sets the bold text, and the strong tag is a tag of logical markup and determines the importance of the tagged text. This separation of tags into logical and physical formatting was originally intended to make HTML universal, including that independent of the output device.
 
At the moment, search engines do not take into account the difference between the tags of physical and logical markup.
 
 

Analysis of competitors in the issuance of
 
In order to understand what elements are required and which ones can be used as an advantage, it is necessary: ​​
 
 
To drive in the search line Yandex query we are interested in, in this case it is "SEO optimization of the article";
 
We open the first 5 issuing sites, of course, skipping the Yandex.Direct advertising links;
 
We analyze the articles of competitors;
 
We allocate necessary elements and possible competitive advantages on content.
 
 
Screenshot of the issuance of the query 'optimization of the article' [/b]

 
 
The analysis of competitors
 
 
 
 
1 place
 
2 place
 
3 rd place
 
4 place
 
5 place
 
 
 
The sense allocation
 
+
 
+
 
+
 
+
 
+
 
 
 
Video
 
-
 
+
 
+
 
-
 
-
 
 
 
Pictures
 
+
 
+
 
+
 
+
 
+
 
 
 
Tables
 
-
 
-
 
-
 
-
 
-
 
 
 
Lists
 
+
 
+
 
-
 
+
 
+
 
 
 
Citations
 
+
 
+
 
-
 
-
 
-
 
 
 
References to trust sources
 
+
 
+
 
-
 
-
 
-
 
 
 
Table of contents
 
+
 
+
 
-
 
+
 
-
 
 
 
 
Obviously, pages with many important elements are better ranked.
 
 
Nobody uses the table table, which means that I need to insert a table into this article, since this can become a competitive advantage;
 
The video is used in only two articles and they are close to the TOP, so I will also make a video, the more it will fit well into one of the sections;
 
On the first and second places in Yandex articles, in which the blockquote citation tag was used several times, therefore, I think that it is mandatory to use;
 
The sites in the top have content and outgoing links to trust sources, I will take these items into service.
 
 
The full check list is given in end of article .
 
 

A variety of content
 
Yandex really likes it when information is fed through different kinds of content, it is most often very useful for users. Therefore, we are trying to beautifully, structurally and informatively write out the text of the article, using:
 

Lists


 
Correctly mark the lists with html markup ul and ol
 

Pictures


 
In the article it is very useful for both users and search engines to embed pictures. The most important thing is that the pictures are useful for users, and it is also desirable that they be unique.
 
Easy ways to make unique pictures:
 
 
Screenshot from the YouTube video
 
Twisting, stretching, changing the proportions of already indexed images, for maximum uniqueness, you should use Photoshop and its the possibility of editing the meta data
 
 
Do not forget to assign alt and title attributes to the posted pictures.
 

Video


 
It's not always possible to organically insert a video into an article, and it's not easy to do for every topic, however, a good, informative video will bring a lot of usefulness, including helping to improve the properties of the page taken into account when ranking.
 

Tables


 
Like lists, I recommend using html markup of tables with the help of the tag table, and not place them in pictures.
 
 
 
Citations
 
Quotes that I have already mentioned several times and used in this article. Often they will be your competitive advantage in terms of the variety of content.
 
In HTML, there are several tags for quotes:
 
blockquote - designed to highlight long quotes within the document. The text indicated by this tag is traditionally displayed as an aligned block with indentations left and right, as well as with top and bottom padding.
 
q - Used to highlight short quotes in the text. The contents of the container are automatically displayed in quotation marks in the browser.
 
cite - An address that indicates the source of the quote.
 

 

Abbreviations


 
If you use abbreviations in the text, it will be useful to decipher them using the abbr tag.
 
the main requirements of LSI-copywriting
 

Use of synonyms and analysis of search hints greatly expands the semantics your article and allows more detailed disclosure of issues that excite users, thereby indirectly affecting the ranking:


 
 
Improving behavioral factors;  
Growth in the number of social signals;  
Greater relevance to requests.  

 

So, see what queries and hints we can extract from wormstart . After analyzing all the information, we get the following results:


 

Inquiries


 
    - Optimization of the article
SEO optimization of the article
- Search engine optimization article
- SEO optimization of the article
- promotion of the article in Yandex
- seo the promotion of the article

 

Tips


 
    - Optimization of the article for the site
- Optimization of the article for search requests
- seo the optimization of the article is
- seo article optimization examples
- SEO optimization of the example example
- promotion of the article by keywords
- Optimization of the article for the site

 
I will try not to cram, but to diversify the text where it looks organic, the requests and tips given above. I will use phrases only as synonyms and not necessarily in one line, that is, phrases can be broken into parts.
 
Requests containing the abbreviation "seo" in Russian, I will not use, because I think it's more important to take care of the reader, rather than about the semantic fullness.
 
A short video about how to collect search tips without having KeyCollektor at hand. [/b]

 
 

CTR with search - header and snippet
 
It is very important to remember the behavioral factors. In this part of the article I will draw your attention to such an important indicator Habastatie .
 
 
Example Push notifications:
 

 
 
 
Microdisplay of the article
 

Shema.org Article


 
Micro-markup Shem'o positively affect the promotion of the article, and the site as a whole. For the articles, the scheme is used. Article . There is nothing complicated in the implementation of markup, but it can give more structured and readable snippet.
 
 
It's worth to mark out all the media content used in the article by markup. MediaObject .
 
 

Open graph layout


 
This kind of semantic markup is used by Facebook, Vkontakte, Google+, Twitter, LinkedIn, Pinterest and other services.
 
 
In the context of the article micro-marking micro-marking .
 
 
For example, GeekTimes uses OG markup and, when clicking on "share in social network", we get:
 
Beautiful post [/b]

 
 
For what else semantic micro-marking is used, it is possible to read in Khabrastatie Yandex .
 
 
 

References to trust sources
 
Since ancient times, it was believed that external links from the page adversely affect the progress. Once upon a time it was true, but in the current realities, external references to authoritative resources will be more likely to benefit and certainly will not cause harm. If you look at the sites of competitors in the TOP of issue on information requests, you can see that many have links to Wikipedia and other authoritative sites.
 
 
 
Mobile version of the
 
The share of searches from mobile devices is growing rapidly, so it is absolutely necessary that the article look good when viewed from a phone or tablet. Including, it is worth remembering mentioned about that, AMP makes the pages mobile-friendly and, as a consequence, can affect the ranking.
 
 
Yandex.Webmaster :
Search engines improve the delivery of search results for users of mobile devices (smartphones, tablets). Such users will most likely be shown a site with adaptive design, dynamic page layout, mobile version of the site or Turbo page.
 

Re-linking
 
Do not forget about internal linking, if you want the article was in the top. Very well, if the link is arranged inside the entire site and, in every article, with the natural mention of other material, there was a reference to it. It is necessary to remember about the blocks for linking "similar articles", "best articles" and so on. About this Habr took care of me.
 
Screen of the block 'similar articles' on Habré [/b]

 
In this article, you navigate through sections through the content and in some places from the text.
 
 

Comments
 
Additional unique content and regular updating of the page due to readers' comments. All this is a wonderful resource for improving the parameters of page ranking. Be sure to add the ability to comment on your articles.
 
There are a large number of plug-ins for comments on almost all popular smart in order to operate with more significant ranking factors, to which it is extremely difficult to artificially influence. The most important for us - behavioral factors, in consequence of this, all the above "delusional" parameters are replaced by one actual concept - texts for people. It is necessary to write interesting, informativeand readable texts, filling them with a variety of useful content for users. Thus, we will improve behavioral factors to the maximum, depending on the content of the article.
 
 
The uniqueness of the article
 
In order for search engines to know that your article is original, we inform them about this. For Yandex, we use the tool from the webmaster's panel Original texts , and for Google from Search console we send url with the new article on indexing.
 
Yandex.Webmaster :
For one site you can add no more than 100 texts per day.
 
 
 
Check-list:
 
The table below can be copied and put in the empty cells on the left of the tag and comments.
 
 
 
 
 
URL
 
 
 
 
Transliterated
 
 
 
 
Short
 
 
 
 
The keywords
are used.  
 
 
Meaning selection
 
 
 
 
The h1 header is used once
 
 
 
 
The h1 header contains the RF request, it is logical and reflects the essence of the article
to the user.  
 
 
 
The h2-h6 headers are used to structure the text
 
 
 
 
The header structure is correct
 
 
 
 
The selection tags b, I, em
are used.  
 
 
 
The semantic emphasis is used in the case, not spam
 
 
 
Analysis of competitors in the issuance of
 
 
 
 
The list of elements used by competitors
is made.  
 
 
 
The list of elements that competitors do not use is
 
 
 
 
A list of possible advantages of
is made.  
 
 
A variety of content
 
 
 
 
 
The maximum possible advantages for a variety of content
were used.  
 
 
 
The tables have a caption tag
 
 
 
 
Images have alt and title attributes
 
 
 
 
Lists are made using the ul, ol
tags.  
 
 
 
The citations
are used.  
 
 
 
The abbreviations are decoded by the tag abbr
 
 
 
LSI-copywriting - synonyms and search tips
 
 
 
 
The text carries a semantic load
 
 
 
 
The text is structured, divided into paragraphs
 
 
 
 
The article is well-read
 
 
 
 
Synonyms
are used.  
 
 
 
The text answers the maximum of questions on topic
 
 
 
CTR with search - header and snippet
 
 
 
 
Title page contains RF request close to the beginning or at the beginning of
 
 
 
 
The length of the Title is about 70 characters, preferably not more than
 
 
 
 
Title is logical, understandable and stands out among the headlines of competitors
 
 
 
 
The meta-description of the page is filled, contains the key queries
 
 
 
 
Is it possible to put Emoji
 
 
 
 
Is the microslice of bread crumbs
set?  
 
 
Social lock, push notifications and subscription
 
 
 
 
Is it possible to put a social lock, is it configured
 
 
 
 
Is it possible to configure push notifications and subscription to the mailing list, are they configured
 
 
 
 
The buttons of the sharing in social networks are installed
 
 
 
Microdetection of the article
 
 
 
 
The Shema.org Article markup and MediaObject are implemented and validated by the validators in both search engines
 
 
 
 
The Open Graph layout is implemented and tested by
 
 
 
References to trust sources
 
 
 
 
If possible, links to authority resources
are posted.  
 
 
The mobile version of
 
 
 
 
There is an AMP version of the article pages for Google
 
 
 
 
There is a version of the turbo page for Yandex
 
 
 
Re-linking
 
 
 
 
The article uses quick links to navigate within sections
 
 
 
 
From the text of the article there are internal links between the pages of the site suitable for the meaning of
 
 
 
 
On the article page there is a block of "similar articles", "top article" or other suitable per-link re-linking links
 
 
 
Comments
 
 
 
 
There is an opportunity to comment on the article
 
 
 
 
For all comments you respond promptly and deployed
 
 
 
The uniqueness of the article
 
 
 
 
The article is added to the original Yandex Webmaster texts
 
 
 
 
The article page is sent for indexing via Google Search Console
 
 
 
Orthography and punctuation
 
 
 
 
Spelling checked by
 
 
 
 
 
Conclusion
 
Practically for each item you can write a separate article, therefore in some questions trivial parts are omitted and more attention is paid to things about which many forget. And, nevertheless, there are simple but important points that are covered quite deeply.
 
It is important to try to describe all the issues related to the subject matter of the article, at least in a minimal way and maximally improve the perception of the text by users through structuring the text, highlighting important points and choosing the right type of information.
 
It is worth noting that the inability to apply many of the topical items in this article due to the limitation of the Habr's functionality somewhat complicates the task of promoting this page. However, the authority of Khabr in the eyes of Yandex will partially replace the missing points of optimization, and also, if some conditions are met, from me independent, the chances of success will be very great.
 
 
That allows you to use Habr to promote the article in the top Yandex:
 
 
Meaning selection
 
Analysis of competitors in the issuance of
 
Raa variety of content
 
LSI-copywriting - synonyms and search tips
 
CTR with search - header and snippet
 
References to trust sources
 
Re-linking
 
Comments
 
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