Many companies are willing to spend half a year to develop their mobile applications, but the quality of product promotion time and effort is not enough. Nevertheless, the launch of the software is a much more important event than its development, and in order to ensure that the product does not sink into oblivion after its release, it is necessary to exert a lot of effort. Today we will share some tips that can ease the task for owners when launching their applications.
 
 
1. Use promotional codes before launching the application
 
 
A technique that few people use: send promotional codes to an application that has already been approved, but has not yet been officially launched. In other words, you can invite people to look at the final version of the product before it becomes available around the world. For example, you can send out promotional codes to journalists and ask them to write a review of your software.
 
 
2. Make a press-release about the application
 
 
Press-selection is intended to facilitate the task for those who will write about your application in the media. It should include screenshots of some pages, an icon, a description from the application store and a download link.
 
 
3. Use short references to the application
 
 
You will have to post a link to your product in social networks and on sites, but links to the App Store can sometimes take up several lines. Visually, this does not look very aesthetic and repels users. To solve this problem, there are services with which you can shorten a long link.
 
 
4. Prepare a clear description of the application
 
 
Write a description of your application, describing its functions and benefits. This way you will identify the position of your product in the market. Publish the description on your website and in the application store, add it to the press kit.
 
 
5. Advertise the application on the company's website
 
 
Potential users can go to your company's website to read information about the application before deciding whether they need to download it. Place a link to the application on the site, add information from the press-kit.
 
 
6. Prepare an official announcement of the launch of the application
 
 
The official announcement of the launch of the application should be done several hours after the launch itself. You need to update the information on the site, specifying all the download links, send a newsletter to employees and partners of the company and put links to applications on social networks.