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 3r388. The ancient Greeks decided that love is of three types. Equal, top-down and bottom-up. Well, so they divided it.
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 3r388. The first type. Top-down love is the desire to possess the object of love: I am the master, and the object of my love is the subject. The ancients called this type of love the word "eros". They did not know then what we would do with this word. Eros - the lust, joy and pleasure of owning. This type of love, it turns out, is not difficult to call outside. Advertising is what causes it to consumers. Call of love fever is simple:
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 3r388. 3r330. 1. attract the attention of the experimental
 3r388. 3r330. 2. arouse his interest in the subject
 3r388. 3r330. 3. visualize the object of love, give it specific forms, show how exactly love will pass - offer a specific way of love and enjoyment
 3r388. 3r330. 4. Give instructions on how to get this item. Summon the subject to act.
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 3r388. These four steps are present in every commercial. This is the way eros, the desire to possess. It was good or bad to call, whether the advertisement worked or did not work - this is already the concern of the advertiser, in this is his art or his craft.
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 3r388. And around is one solid advertisement! And sometimes this domination gives the feeling that there is no other love. But the ancient Greeks say that it happens. There are two more types.
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 3r388. The second type of love, this is love as equals, this is friendship. It is called "filia". It turns out that a person gets joy from equal relationships. He gives and takes Then I began to worry that the guys spoiled by "Eros" will understand everything wrong - guys, do not laugh, it is about "gift", about the "joy of giving", "the pleasure of being recognized as a different person equal to you" about true friendship, which is appreciated by itself. No, this is not the kind of “friendship” that is advantageously used to acquire nishtyakov from his neighbor - under the pretext that they say “we are friends”. N-yes Well, this is a bright feeling that overwhelms a person when he has a true friend - this is the "filia" in ancient Greek. How to call it outside in strangers is not entirely clear. There is no clear scheme. And advertisers almost do not use the "branch" for the sale of goods and services.
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 3r388. The third type of love was named by the ancient Greeks by the name "agape". It is now accepted that this is the love of God — a separate, autonomous love, which is, in fact, a personal matter of everyone, and it is impolite to touch it — let it be kept and cherished in a dark corner of the human soul. But we touch. We will say that “agape” is a bit not that wider, but well, it’s not a shameful experience for a hardened atheist. It happens, and atheist rolls agape. This is the feeling that a person feels when he realizes he is a part of something big, omnipotent, impervious. And this feeling is not obliged to have a religious basis. To love with such love you can for example your Homeland. To love honestly, straight with tears in his eyes. Or love the result of titanic labor. In general, the love of "agape" also happens to someone. By the way, maybe because with our Motherland and the Great Labor, our life is not very smooth (and in general, something is not visible in the great serious image now, everything has disappeared somewhere), maybe that's why people strive for religion - at least there agape feel. I do not know.
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 3r388. That is, not only another person can be the subject of love. Let's take a look at life itself. Yes. The subject of love is life.
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 3r388. For example, I love to live. I like. I own my life to some extent. And I feel pleasure from it. Everything is clear here - this is “eros” or, in other words, “I want” to live. But that's not all.
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 3r388. I also love life as a friend. Remember, as in the song: "I love you life and I hope that this is mutual." I want life to be better. In the framework of a single life it is impossible to imagine. Looking for more people. It turns out that the object of love is not my personal life, not a desire for comfort and consumption, but a common, collective life. Desire for life to your family and friends. Yes, I like good people around me and everyone is fine. I feel pleasure from it.
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 3r388. And thirdly, when I think that I am part of humanity, the love of life also moves in me. Humanity, this is hoo! What it has achieved is that it can, which it can be beautiful, good, great - just goose bumps. I love the life of humanity. I like that it exists. And I'm in it.
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 3r388. In this regard, for me "the extension of life" - this is a must! This is the first! No one needs to die! At all. I do not want. I'm against. Let everyone live. Somehow we will deal with all the difficulties. In crowded but not mad. May everyone be young again. I want, yes. I like.
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 3r388. But how, interestingly, love those who say that "the extension of life" - not the first priority? Who says they don’t have practical benefits? BUT? “If we give immortality to everybody, then a mischief can happen,” they mockingly notice, “no need,” they say, “toil around foolishness.” Do they like life? They love her. Do they have only eros? Or just "agape"? The words come to these people: love is merciful, love does not rage, love does not think evil? It seems to me that they do not fit. The rule is simple: love life - live and love, try to preserve, extend and improve what you love. Love, then appreciate. And do not dodge.
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 3r388. We are coming to an end. Here, as we are all used to, according to the method of evoking "Eros", you need to insert instructions, urge the reader to action But this is not an advertisement. There will be no call, no instructions. Although I have thoughts on what to do. And you?
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 3r388. 3r380. Written specifically for the Longevity Technology community. [/i]
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