Why should marketers learn programming

 3r3167. 3r3-31. Why should marketers learn programming  3r3167.
 3r3167. From the translator: publish for you Article 3r3151. Shaun Amster, a marketer with a specialization in digital marketing. In the article, Sean explains why his colleagues would be useful to learn programming - at least at a basic level.
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 3r3167. A good marketer needs a huge variety of skills. One of them, which is often underestimated, is programming. This is because our world is becoming more and more digital in nature.
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 3r3167. Maybe you will treat this idea with a certain degree of skepticism, it is your right. But I believe that any of us can learn how to program and get a certain profit. In the article, I indicate the reasons why a marketer should learn programming.
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 3r3167. 3r33130. Skillbox recommends: Applied online course
"Python Data Analyst"
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 3r3167. 3r3118. Digital educational program
 3r3167. When you learn to program, you begin to perfectly understand how computer systems and the Internet work. Get answers to questions like "where are the sites located", "what is the API", "why is this image on my site looks strange".
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 3r3167. 3r3118. Networking and interaction with partners 3r3119.
 3r3167. When you study programming, you increase not only your level of digital literacy. After that, it becomes easier for you to work with partners from the world of technology - developers, big data specialists, web designers. You can communicate with them without problems, understand what is at stake when discussing any technical issues. In addition, it is easier for you to understand the capabilities of the development teams and estimate the time required for the implementation of a project.
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 3r3167. 3r3118. Decision making 3r3119.
 3r3167. Programming helped me in making important decisions as follows. First, now I see the structure of problems and workflows more fully. Not only because I understand the needs and abilities of programmers, but also because the coding process itself taught me several methods of logical thinking. Among others, you can specify the if-else logic, which is important for CRM and automation systems.
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 3r3167. Secondly, programming helped me learn how to choose software vendors or digital agencies correctly. When you understand how the systems and programs work, you can catch the inaccuracies in the words of the seller. And it can help you avoid serious losses.
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 3r3167. 3r3118. Understanding the cause of the problem
 3r3167. One of the most valuable achievements for me is getting a problem solving skill. Steve Jobs said: "Everyone in this country must learn programming, because it teaches you to think." Instead of worrying about a problem, you can solve it step by step. Logically divide the problem into elements and eliminate each of them step by step.
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 3r3167. When you study programming, your outlook becomes wider. You begin to understand the principle of how software works, and the potential of digital channels around. We are talking about instant messengers, mail and other means of communication. You can personalize your mail, develop some convenient tools for you and perform many other tasks.
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 3r3167. 3r3118. Make your life easier
 3r3167. If you are learning programming, this does not mean that you need to create a new Facebook or Airbnb. You just begin to better understand the world around and solve problems better. For example, a video producer who has learned to program at a basic level, was able to write for himself a simple script, which he organized into unsorted videos in folders.
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 3r3167. I myself have created a number of small programs that allow me and my colleagues to save whole hours that previously were spent on routine activities and tasks. No matter what you learn, macros for Excel or programming languages. New experience and knowledge will make your life easier and easier.
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 3r3167. 3r3118. Help with data processing and analytics
 3r3167. In marketing, data and their analysis are of great importance. But even if you are not working in this area, studying key aspects of programming can be extremely useful. The marketer can study such programming languages ​​for working with data and databases, such as, for example, R, Python, SQL. And the experience gained in the process will make working with third-party tools, for example, Excel or PowerBI, more interesting and effective.
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 3r3167. In addition, you will learn to understand various types of data, including logical, integer, date, and string. This is very important when setting up new marketing systems or working with business intelligence tools.
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 3r3167. 3r3118. Increase the effectiveness of communication with your customers 3r3119.
 3r3167. You can solve some technical problems that affect communication with customers. Among other things, we can mention unsuccessful site navigation, application interface, frequent infrastructure outages. If you cannot solve any of these problems, then at least you will be able to imagine what needs to be done.
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 3r3167. 3r3118. Saving time and money
 3r3167. This is especially true if you work for yourself or in a small company. You can now solve many relatively technical issues on your own, without involving third-party agencies that are expensive.
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 3r3167. In general, the study of programming by a marketer makes it a more versatile specialist. Therefore, programming is a very important skill for any specialist. In a company where everyone knows how to program, issues can be solved much faster than usual, and with greater efficiency.
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 3r3167. 3r33130. Skillbox recommends:
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 3r3167. 3r3149. Practical course 3r3-3140. “PRO mobile developer”
. 3r3152.  3r3167. 3r3149. Online course
“The profession of a web developer” 3r3151. 3r3152.  3r3167. 3r3149. Educational online course 3r3-3150. “Java developer profession” 3r3151. . 3r3152.  3r3167. 3r3154.
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