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Petrol bikes or a strange product search (e-commerce)

 3r3146. 3r3-31. Discussing the quality of grocery search and the ways of its automated testing, last time, came to an understanding of some opacity of the problem. A huge number of online stores often put buyers in a dead end, not finding the required simple requests, and the problem, as it were, is not. In a word, we look at the real problems of a not very relevant search for a very popular online store (which really wants to be a “marketplace”). 3r3116.  3r3146. 3r3116.  3r3146. Petrol bikes or a strange product search (e-commerce) The case of a missing cake
3r3116.  3r3146. So, we would be sweet. There are thousands of categories, hundreds of thousands of products - we will search. What could be easier? They want a cake! 3r3116.  3r3146. 3r3116.  3r3146. 3r3331. 3r3116.  3r3146. 3r3116.  3r3146. So, strangely, what does eco gel mean for washing? It's evening here, tea, mood Is there no cake? “And if I find it?” 3r3116.  3r3146. 3r3116.  3r3146. 3r340. 3r3116.  3r3146. 3r3116.  3r3146. Not a great result, of course, but there’s a cake. Thus, we get a rather serious problem: there are cakes in the assortment of the store, but they cannot be found on a specific request. It would be interesting to know how many other products "disappear" from the field of view of a potential buyer. 3r3116.  3r3146. 3r3116.  3r3146. 3r375. The situation, of course, strange. One gets the impression that a small number of results on the initial request (consisting of one word), includes a suspicion of the brand name and a search with transliteration. Any clarification of the initial request "waffle cake", "cake with decor" solves the problem. 3r376. 3r3116.  3r3146.
Mood spoiled where the ax? 3r380. 3r3116.  3r3146. What could be easier than finding a position on the brand name and the name of a particular model? A schoolboy, using a simple full-text search, will cope with the task in a ridiculous time, and here:
 3r3146. 3r3116.  3r3146. 3r361. 3r3116.  3r3146. 3r3116.  3r3146. There would be a problem in the absence of a particular model or brand in general. But no, the required ax is in the catalog, it even has a share value. 3r3116.  3r3146. 3r3116.  3r3146. Fecal pump? 3r380. 3r3116.  3r3146. Knowing the specifics of the investigated search solution, you can easily show how irrelevant the results can be seen by the buyer. 3r3116.  3r3146. 3r3116.  3r3146. 3r3116.  3r3146. 3r3116.  3r3146. The author does not undertake to assess how much profit the store loses, but any system problem definitely requires a solution. Not all requests are uniquely accurate and clear. In addition, a rare buyer decides to stay and find out why he is shown outright nonsense in response to a more or less obvious request. 3r3116.  3r3146. 3r3116.  3r3146. 3r3105. 3r3116.  3r3146. 3r3116.  3r3146. Excessive simplification greatly affects the result. It will be interesting to follow the evolution of the search for this online store. But the most important conclusion is very obvious - the search must be tested. By the way, the problem with "fiskars x27" was found using an automated tool. Soon freely available, do not miss. 3r3116.  3r3146. 3r3116.  3r3146. 3r3114. Miscellaneous 3r3115. 3r3116.  3r3146. 3r3118.  3r3146. 3r33130. The easiest way to evaluate the quality of grocery search
 3r3146. 3r33130. The same search with the cake
 3r3146. 3r33130. Phantom ax
 3r3146.
3r3142. 3r3146. 3r3146.
! function (e) {function t (t, n) {if (! (n in e)) {for (var r, a = e.document, i = a.scripts, o = i.length; o-- ;) if (-1! == i[o].src.indexOf (t)) {r = i[o]; break} if (! r) {r = a.createElement ("script"), r.type = "text /jаvascript", r.async =! ? r.defer =! ? r.src = t, r.charset = "UTF-8"; var d = function () {var e = a.getElementsByTagName ("script")[0]; e.parentNode.insertBefore (r, e)}; "[object Opera]" == e.opera? a.addEventListener? a.addEventListener ("DOMContentLoaded", d,! 1): e.attachEvent ("onload", d ): d ()}}} t ("//mediator.mail.ru/script/2820404/"""_mediator") () (); 3r33140. 3r3146. 3r3142. 3r3146. 3r3146. 3r3146. 3r3146.

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11-10-2018, 06:29

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Testing of IT systems / Search technologies / Search Engine Optimization

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