"Yandex" will launch an open top Runet sites before the end of the year
Until the end of the year, "Yandex" will launch an open rating of popularity of sites. It will include ??? most popular runet sites. This was reported to Vedomosti, who got acquainted with the closed presentation of the project. "Yandex" confirmed to us the development of the project, but refused to disclose details, while "Top sites" will not go to the stage of open beta.
As Yandex says, some time ago they received a request from advertisers and site owners to create such a service.
"We have a lot of accumulated expertise and knowledge about the market," the company says.
The rating will be considered according to the data of Yandex.metrics. The sites that do not use it will be evaluated according to Yandex.Browser and browser extensions. Whether they are sufficiently reliable without data from other search engines and services, Yandex has not yet commented.
The main goal of the rating is to show the most complete and representative picture of the attendance of Internet projects in order to help them to cooperate fruitfully with advertisers, to work on the efficiency of the
Similar metrics collects also Google Analytics, but does not publish data in public. They are provided only by Mediascope service, which, probably, will be the main competitor of "Yandex" in this sphere.
Also their ratings of popularity of sites are led by Rambler, Mail.ru and Liveinternet. But as Vedomosti's interlocutors from analytical companies and advertising agencies say, advertisers practically do not use them, because there are no data on Google and Yandex.
About a month ago, Yandex removed the thematic citation index that existed since 1999. He showed how much other sites refer to the site. But the company says, "Now the links are far from the only indicator of quality that site owners should be guided by."
Instead of TIS, a new indicator, IKS, appeared. This is the so-called site quality index.
"Under the IKS, that is, under the quality of the site, we understand, first and foremost, the relevance of the site to the audience. The more users were able to satisfy their needs with the help of the site, the more tasks they solved, the more useful it is. At the same time, it is important not just the number of users, but also the degree of their satisfaction, the overall level of trust in the site. "
As will be considered "satisfaction" and whether it will be taken into account in "Top sites", is also still unknown. "Now there is a closed stage of the beta test. We are very limited in what we can tell, "Yandex replied to our questions.
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