As a "no-brand" startup has received $ 240 million to defeat the Amazon

Masayoshi Son is known for his profitable investments. In 199? his SoftBank fund invested $ 1 million in Yahoo, which in three years yielded $ 3 billion. In 200? the company gave $ 20 million to Chinese Alibaba - and by September 201? when it entered the IPO, they turned into $ 60 billion. Who will the next brand that will blow up the market? Masayoshi Seon believes that this will not be a brand at all.
 
As a "no-brand" startup has received $ 240 million to defeat the Amazon  
 
Now his SoftBank with assets for $ 220 billion has a new pet - Brandless, a store without brands. At the meeting with Masayoshi Song in March, the founders of this start-up from San Francisco left ...
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Manchester: the birthplace of despondency, post-punk and two famous football clubs

Not a technical post. We decided to tell about the great city of Manchester. We try to understand how it turned from an industrial capital into the capital of alternative music and why nobody remembers it. This is largely personal feelings and subjective picture: I was in this city during my vacation and write about what I saw.
 
 
Manchester: the birthplace of despondency, post-punk and two famous football clubs  
photos the time of the British photographer Nick Hedzis.
 
 
The strikes of many sectors resulted in the so-called "winter of discontent" of 1978-1979. The biggest strike of the workers of that time. In May 197? in parliamentary elections, the Labor Party, who could not ...
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How to print badges for the company and not die

How to print badges for the company and not diePeople find it more difficult to start communicating when they do not know how to turn to each other. The stranger does not ask how many pages in his product remain to be translated to the webpack and who has the master skram. Over the past couple of years, we have become too many people, so that everyone can get acquainted, crossing from time to time in the kitchen.
 
The task of creating badges is about communication. When you see the caller's name, it's easier to start a conversation. And also about security - badges help distinguish employees from guests. I'll tell you how we coped with this ...
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[Пятничное]Chuy, we've made

On what only do not go companies to attract IT professionals.
 
 
When you walk down the street with ice cream in your hand, you do not even think about what an HR brand is. But how much does it mean when it comes to job search or at least to raking up offers from recruiters in the mail.
 
 
A letter from Google is immediately marked with an asterisk, you enter it into your favorites and, perhaps, you will show it to your grandchildren, but an offer from a Russian bank is likely to cause slight irritation and go to the basket. Why is that? We will be fair, Russian banks offer interesting and large-scale ...
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Cretaceous writing for "dummies" on the example of work on an art object

This is the story of the personal experience of one UX-designer who fell in love with lettering still fuzzy knowing what it is.
 
 
I will talk about what is lettering in modern design, using the example of my work on an art object; about the difficulties that I encountered and how they solved them; about slate and chalk markers. And why is it "good for business." And there will be a little motivation for designers who would like to get up from a chair, but do not know how.
 
 
Cretaceous writing for "dummies" on the example of work on an art object  
 
It all started with the fact that our department had a task to make huge letters F U N. To floor-to-ceiling, so that ...
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How did we develop the corporate image style of Kaspersky Lab

How did we develop the corporate image style of Kaspersky Lab
 
 
Before the "Mysleform" studio there was an interesting task - to develop the style of corporate illustration for Kaspersky Lab. The work was carried out in cooperation with the design department of the company. How did we do this? Oh, this will be a long story. I'll start with the dry facts
www.kaspersky.com/incubator
 
This video instruction shows how mini-illustrations are used in the product: www.youtube.com/watch?v=HuVhouLkl0Y
 
 

The project team is


 
Kaspersky Lab:
 
creative director: Nikita Morozov,
 
Kaspersky Lab's ...[/h]
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ASK-scenario, as a basis for timeliness and harmony in business

ASK-scenario, as a basis for timeliness and harmony in businessIn the previous article we talked about the market as a stereotype, regarding the segment, the need, the supply. An example in this article were the actions of various organizations that led them to the top of the business. We will return to this conversation, and today we will talk about the timeliness of certain actions.
 
 
According to the theory of Social Design, absolutely all social communities (entire sectors, business organizations, political parties and even the family) that can be represented systematically are passed at least once during their life, through three phases (see Fig.) ...
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