Tandem author and expert: how to make it effective?

Tandem author and expert: how to make it effective?In August, RUVDS and the Habra content studio conducted a seminar on "How to motivate the author, even if he is a programmer". As a result, we decided to publish some interesting, in our opinion, reports in our blog.
 
 
Experts have knowledge - but often do not want or can not turn them into text. Journalists can write, but they need an invoice. The best option - work in a bunch. But how to make it so that the tandem is effective and the result is an awesome article?
 
About the pitfalls of the joint work of the expert and the author-freelancer and how to set everything up, told the head of the ...
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How to conduct an ideal webinar

How to conduct an ideal webinarIn Wrike, we take our webinars seriously. For us, this is an educational, marketing tool that allows you to connect with a large number of customers at once.
 
 
Every month, employees of the company conduct more than 60 sessions, targeted literally to any user of Wrike, regardless of his level of ownership of the product, whether beginners (in this case, webinars are devoted to reviewing the main functions) or advanced users. We want to make webinars informative, exciting and useful, so we continue to work on improving their quality by talking to experts on this topic. Today I want to share with ...
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Do not read the books

Do not read books. Read articles, blogs, forums on the net, read those things that convey the essence and to which you can leave feedback. This thesis is relevant for 2018. In the future, the first part (about books) is likely to remain relevant. But I'm not sure about articles and blogs.
 
However, the question is: why not read books? It's not for nothing that
millions of flies
a lot of people brag about "I read the book XXX", and then ask "what books did you read today"? Well, for good reason do articles like " How to read 40 books in the year ", " ...
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The fight against Yandex: how I spent more than a year to bring the site to the top

Hey. My name is Andrei Greznev. I'm an SEO analyst at Finitech Group ID Finance (brands MoneyMan, Solva, AmmoPay, Plazo). In this post I will tell you how, from the 72nd place in Yandex for the most frequency and competitive request in the subject of microfinance, I managed to promote the site in the top 10. I took more than a year to go this way, taking into account mistakes and false hypotheses. The story turned out: to raise the site, I needed to figure out what was wrong with him and try several solutions to the problem.
 
 
The fight against Yandex: how I spent more than a year to bring the site to the top
 
...
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How to get remotely in a company that does not take remote employees?

Working in home office mode is the dream of most copywriters. Embodying it, many of my colleagues have gone into freelancing, and some are working for themselves officially. I'm a regular, but a distant employee of the Moscow company, and I think that I was lucky.
 
 
How to get remotely in a company that does not take remote employees?  
 
For eight months from the moment of employment in Mobile Dimension, I came to the office only four times: to get acquainted and get training, for corporate, for a large content-planning meeting with the team, and in the last weekend together with the guys participated in the IT-marathon RUNIT ...
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How to receive feedback without registration and SMS. About reviews from colleagues and customers

How to receive feedback without registration and SMS. About reviews from colleagues and customersMy name is Katya Frank and I work very hard with feedback.
 
 
We all love to receive feedback about our work, and we love it when we are praised and upset when we are criticized. This is normal, because we are people and are prone to emotions. Moreover, we ourselves with much greater pleasure give exactly negative feedback, and this is also normal, because we are people.
 
 
In this article I will talk about what kind of feedback is and what mistakes we make when we give it, what it would like to see most people and about the painful ones - about how, in my experience, it is better to ask about ...
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Games and money: risks of legal uncertainty

Games and money: risks of legal uncertainty
 
 
The gaming industry is one of the most dynamically developing industries, which brings huge profits not only to the organizers of the MMOG (Massively Multiplayer Online Game), but also to their users. Transactions with virtual artifacts and game objects bring large income. For example, the most expensive officially confirmed purchase was is committed. in the game Entropia Universe - the user purchased a virtual real estate for $ ???.
 
 
In the world now ...
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How to customize the reference block in a group in VKontakte

How to customize the reference block in a group in VKontakte

 
Content, though the king, but to attract the audience into your publics, one is not enough. Good design of groups, suitable high-quality images, tailored to the specifics of the social network - play an equally important role in the promotion of your accounts.
 
On the example of our group in Vkontakte, I want to show how you can nicely design a link unit.
 
Postman , which allows you to make requests to the server and pass the necessary parameters.
 
 
Chrome browser, you can and any other, but it has a convenient built-in development tool. Right-click and select "Inspect" in the context menu ...
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Open letter to marketers and other PR people involved in content on Habr and other resources

Open letter to marketers and other PR people involved in content on Habr and other resources  
In short, the time has come. Sit down more comfortable
 
 
I've been on the site long enough. Someone knows me in the face, someone has never seen, and I also have my own club of hayters thanks to my work as editor of XX and GT. Now I will not discuss "editorial" content, there are many pitfalls, but I will say a few words about running corporate blogs and everything that concerns this topic. I hope for an adequate discussion.
 
 
Disclaimer : this is not a post of hette or srach on the theme of "companies - get out with Habra!", but a well-founded text on what is worth doing, what not to do ...
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How to work as a PR man in the IT field and why your boss does not have to be Steve Jobs

How to work as a PR man in the IT field and why your boss does not have to be Steve Jobs Judging by recent events, the technological agenda becomes the number one in all news feeds. This applies not only to the play with the protagonist, whose name is Telegram, but also of all kinds of seriousness of articles devoted to artificial intelligence, the Internet of things and big data. Journalists spend a lot of time searching for troubling stories about how someone vomited after passing the next VR game. Therefore, in IT ran greedy hot dogs PR. Maybe they called us, but only as an outsider, able to explain to the simple people how to use the application to automatically turn on the multivark. Nevertheless...
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