Google trainee mistakenly launched a yellow box ad campaign with a budget of about $ 10 million

Google trainee mistakenly launched a yellow box ad campaign with a budget of about $ 10 million Electronic exchanges, where securities trading is conducted, conduct tens of thousands of transactions per second. Successful or not will be bidding, sometimes decide milliseconds. Unfortunately, sometimes the employees of the stock exchanges make mistakes that turn into million losses - this has happened more than once, and probably will continue to happen.
 
 
The other day, 3r339. it became known 3r314. about a similar error made, however, not on the stock exchange, and in the system of advertising from Google. A trainee corporation, while undergoing training, accidentally launched an advertising campaign ...
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In the US, the largest bot is not arrested: what does this mean for the digital community?

 3r3105. 3r3-31. One of the leading Russian antibot-services tells about what really happened in New York.
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 3r3105. On Tuesday, the Prosecutor of the Eastern District of New York filed criminal charges against eight people on 13 indictments related to a digital fraud scheme, dubbed “3VE” (in Russian, read as “Eva”, is a late modification of “Methbot”).
 3r3105. ...
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Are you ready for AI in billboards?

 3r3171. 3r3-31. Are you ready for AI in billboards?  3r3171.
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What if billboards and banners could understand which colors, pictures and words get the most response from the audience? And independently “optimized” to get even more attention? What if billboards took into account who stands in front of them, and showed the most effective advertising specifically for this person? This is far from science fiction. Such “smart” billboards have been actively developing over the past two years, and may soon become a new standard. Modern technologies breathe new life into one of the oldest methods of advertising. ...
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Researchers overcame the most powerful ad blockers, the format war is coming

 
3r3-31. Researchers overcame the most powerful ad blockers, the format war is coming  
 
Over the past few years, ad blockers, both services and applications, have become extremely popular among Internet users. Most of us do not like too intrusive and irrelevant advertising, and in most cases it is just that.
 
 
Blockers can be called a real salvation for those who are fed up with advertising, but for publishers and advertisers this is a real punishment. As soon as they became popular, advertising experts began to deal with them - after all, when the blocker is on, the portal visitor or application user does not see promoted goods or services. So, both advertisers and publishers ...
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Google Analytics. Synchronization with pixels Facebook, VK, Yandex, MyTarget

Google Analytics. Synchronization with pixels Facebook, VK, Yandex, MyTarget 3r3408. 3r3-31. Hi, Habr! 3r33395.  3r3408. 3r33395.  3r3408. Over time, marketers begin to want to do remarketing funnels on events, and then also pursue all channels. 3r33395.  3r3408. 3r33395.  3r3408. To start remarketing - in each of the systems you need to configure the collection of audiences. And in order to be less confused with them, I propose a solution - to make a single format for events that will form the audience. 3r33395.  3r3408. 3r33395.  3r3408. To make it easier to scale remarketing to other systems, we will now synchronize GA events to Metric, Facebook, VK, MyTarget. 3r33395...
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Honey, we kill free text content

 3r3304. 3r3-31. Honey, we kill free text content 3r3105. 3r33939.  3r3304. It all started about five years ago, when AdBlock and its various forks appeared on the market. Then he was the lot of a handful of "elite", but information about the wonderful blocker of vile advertising was spread through the fields and villages at the speed of a forest fire, and with the help of this same handful of elite. And at some point, the use of ad blockers has become ubiquitous: any more or less flittered user began rolling AdBlock or its variations on all possible browsers and devices. The next step is blockers for mobile devices. 3r33939.  3r3304...
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Updating the approach to contextual advertising: the Turbo page Yandex.Direct

If you sell goods and services on the Internet, and have not yet reached the adaptive version of the site, a logical way out of this situation is the Turbo-page of Yandex.Direct. A full and easy landing page solves the problem of loss of mobile traffic and takes your advertising to a new level. How to set up the page will tell in the article. Enter , you are welcome.
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Already hooked up a turbo page in your ad? 3r33333. 3r33347.
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Learning from mistakes: optimizing apps in the App Store and Google Play

Learning from mistakes: optimizing apps in the App Store and Google Play 3r3601. 3r3-31. Hello! 3r3-3589.  3r3601. 3r3-3589.  3r3601. My name is Altai and I have been studying ASO (App Store Optimization) for more than three years. In Russian, the optimization of applications in application stores. Remember this abbreviation. 3r3-3589.  3r3601. 3r3-3589.  3r3601. And now the main thing - 3r33551. ASO helped me save $ 50?000. 3r???. Like this! 3r3-3589.  3r3601. 3r3-3589.  3r3601. Immediately I warn you, I do not need advertising. Our applications have enough installations thanks to ASO and in this article I share my experience just and never pursue any mercenary goals...
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How to defeat the gluing in J. Direct and AdWords for 600 thousand rubles per month

Over the past six months, we have succeeded in defeating the "clinking" of our contextual advertising with a budget of 1 million rubles a month.
 
 
The key to victory over Frode was the minute monitoring of traffic with notifications of abnormal changes and disabling of bad API ads, and a number of reports that reflect the situation in real time.
 
 
How to defeat the gluing in J. Direct and AdWords for 600 thousand rubles per month
 
Figure 1. Diagram of the number of visitors for keywords on dekynutam
 
 


How do you know if you are being attacked?


 
One of the first signs of "gluing" advertising will be an increase in the percentage of return funds for fraud in Direct and AdWords...[/h]
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How I struggled with theft using php

How I struggled with theft using php
 
When we pay daily for services - it's buying services.
 
When we pay daily for nothing (sometimes without even knowing it) - this is theft.
 
 
Good afternoon, readers of the Habr!
 
 

How it all started


 
I wanted to make stealing less, and let's fight it! But manually this was very tedious, long and inefficient, then the thought came to somehow automate this matter.
 
 
Which of the "thefts" am I? About where we are walking on the Internet, click on the button to "watch a video," loads a page, the video for some reason does not play, we leave and walk on, but in fact we "voluntarily" hooked ourselves ...[/h]
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