3r3601. 3r3-31. Hello! 3r3-3589.  3r3601. 3r3-3589.  3r3601. My name is Altai and I have been studying ASO (App Store Optimization) for more than three years. In Russian, the optimization of applications in application stores. Remember this abbreviation. 3r3-3589.  3r3601. 3r3-3589.  3r3601. And now the main thing - 3r33551. ASO helped me save $ 50?000. 3r???. Like this! 3r3-3589.  3r3601. 3r3-3589.  3r3601. Immediately I warn you, I do not need advertising. Our applications have enough installations thanks to ASO and in this article I share my experience just and never pursue any mercenary goals. My goal is to develop a Russian-speaking community in the field of mobile application promotion. 3r3-3589.  3r3601. 3r3-3589.  3r3601. And now to the point. I want to focus on the mistakes that developers and advertisers make. And we will go from simple to complex, because surely not everyone here is well acquainted with the topic of ASO. But first, let me tell you briefly about myself. 3r3-3589.  3r3601. 3r3-3589.  3r3601. We are in the company engaged in the development of children's applications. So far we have released only one application in Google Play and the App Store and these are Little Stories (fairy tales where the child becomes the main character). The application now has 60?000 installations, and almost all of these installations are free! 3r3-3589.  3r3601. 3r3-3589.  3r3601. Little stories have been spotted many times in the App Store in various selections. 3r3-3589.  3r3601. 3r330. * A feature is when an editor adds your application to a selection in a store. 3r3331. 3r3-3589.  3r3601. 3r3334. 3r3-3589.  3r3601. We also have three prizes in various competitions, and two of them are the first. 3r3-3589.  3r3601. 3r3-3589.  3r3601. In general, I understand the process well from the inception of an idea to the launch of an application and its further optimization. And it just so happened that the promotion of our applications was my main role in the team. Why? Because business depends on it. If people do not install, it means that there will be no sales. Therefore, this area takes a very important role and most developers have the most difficulties in this area. 3r3-3589.  3r3601. Download the free plugin. for Google Chrome from TheTool. 3r3-3589.  3r3601. 3r33300. 3r3-3589.  3r3601. Also, various ASO-services have already entered this information in their tables. In general, all this helps us select the right keywords and here we are smoothly approaching the next error. 3r3-3589.  3r3601. 3r3-3589.  3r3601. 3r? 3551. Error number 7: poor optimization of the application page 3r33552. 3r3-3589.  3r3601. Here the developers have the most problems, so we will study the situation in as much detail as possible. First, we note such a thing - different app stores look and work differently. They have different logic and audience. There are a bunch of factors that influence user behavior. An icon that is good on Google Play can be much worse in the App Store and vice versa. Therefore, for each application store you need to customize the page. Remember this. 3r3-3589.  3r3601. 3r33333. 3r3-3589.  3r3601. 3r? 3551. Icon [/b] 3r3-3589.  3r3601. The icon should be attractive. We must look at how it looks among competitors. If the icon conveys the functionality of the application, then this is also good, as it may affect the conversion to the installation. 3r3-3589.  3r3601. 3r3-3589.  3r3601. Your icon can be displayed in the search without screenshots, and the name is even not completely visible. And if you have a game about airplanes, then by the icon it should be clear that this is about airplanes. 3r3-3589.  3r3601. 3r3-3589.  3r3601. 3r? 3551. Screenshots [/b] 3r3-3589.  3r3601. The most common mistake is unreadable text. People do not realize that in the search for their screenshots look small (especially vertical on the iPhone 5), and also do not understand that the bright font on a light background is a mockery of the eyes. The text should be a contrast, easy to read on a small screen. Here is a bad example:
 3r3601. 3r33336. 3r3-3589.  3r3601. And here is a good example:
 3r3601. 3r33333. 3r3-3589.  3r3601. The order of screenshots must be done in such a way that the most interesting and important is ahead. It is necessary to catch the user right away, because not all of them reach the last screenshot in the carousel. 3r3-3589.  3r3601. And post-processing screenshots can be beneficial. Usually add device frames, text and additional graphics. However, for games, screenshots WITHOUT processing can work better; there were such cases. Experiment, on Google Play, especially since there is A /B testing. 3r3-3589.  3r3601. 3r3-3589.  3r3601. 3r? 3551. Video [/b] 3r3-3589.  3r3601. In the App Store, videos are watched more often than on Google Play and it can increase both the conversion to the installation and the installations themselves. The fact is that when searching for a video, it plays automatically, but without sound and on a small screen. 3r3-3589.  3r3601. 3r33356. 3r3-3589.  3r3601. Therefore, the video should be done so that a person without sound could understand everything. The text should also be made readable, and the coolest pieces should be shown at the beginning of the video. The video helped us get 30% more installations. 3r3-3589.  3r3601. 3r3-3589.  3r3601. And Google Play is still not clear how to behave, since they have updated their store (September 2018). In the old design, 2-10% of users watched the video, now the situation may be radically different, because the video is before the screenshots. 3r3-3589.  3r3601. 3r3-3589.  3r3601. And remember that you can track the performance of your video in Youtube analytics. 3r3-3589.  3r3601. 3r33333. 3r3-3589.  3r3601. With the graphics sorted out. Now let's talk about the text and search results. 3r3-3589.  3r3601. 3r3-3589.  3r3601. 3r? 3551. The name of the game is 3r33552. 3r3-3589.  3r3601. Try to make the name of the game short so that the rest of the place can be used for keywords. For example, if your game is called “The Magnificent Four”, then this is a so-so option. Why? Because in this name we have 21 characters. In the App Store, you have only 30 characters for the title and it is not profitable to score most of it with non-keywords. It is better to shorten the name to “Mega Four”, these are 13 characters, which means we can fill the 17 remaining characters with keywords. For example, "cool arcade." I think the principle is clear. 3r3-3589.  3r3601. 3r3-3589.  3r3601. Why is this important at all? Because the words in the title are indexed best by the App Store and Google Play. So it is advisable to use a maximum of characters. In the App Store there is a subtitle of 30 characters, which is also indexed well. So you have 60 characters in the name of the application. 3r3-3589.  3r3601. 3r33386. 3r3-3589.  3r3601. In Google Play, the name field contains 50 characters, but there is also a short description of 80 characters, which is also perfectly indexed. 3r3-3589.  3r3601. 3r3333391. 3r3-3589.  3r3601. Use your abilities to the maximum. 3r3-3589.  3r3601. 3r3-3589.  3r3601. 3r? 3551. Keyword field 3r3-3522. 3r3-3589.  3r3601. A special field for keywords is only in the App Store. Here you can hold 100 characters. Place them separated by commas, without spaces. Try to match the words shorter, so you can make as many combinations as possible. And remember that phrases will be better indexed if at least one word is in the title or subtitle. 3r3-3589.  3r3601. 3r3404. 3r3-3589.  3r3601. 3r3-3589.  3r3601. 3r? 3551. Description [/b] 3r3-3589.  3r3601. Description in the App Store is not indexed, as well as the field for advertising text. There are no keyword fields in Google Play, but there is a long description that is indexed. Here you have a stock of 4000 characters and do not be lazy. You need to try to write a lot of text with a lot of keywords. One word is enough to repeat 3-5 times to start indexing on it. It will be good to combine phrases if at least one of the words is in the title and /or short description. 3r3-3589.  3r3601. 3r3155. 3r3-3589.  3r3601. 3r3-3589.  3r3601. 3r? 3551. Fishechki [/b] 3r3-3589.  3r3601. Both app stores index text in your feedback. Therefore, if you ask your friends to give you a five, then ask them to leave another comment with keywords. 3r3-3589.  3r3601. 3r3-3589.  3r3601. Buying reviews is a waste of money, as they are automatically deleted, especially on Google Play. App stores immediately see a fake review, as a person deletes the application after publishing a review. 3r3-3589.  3r3601. 3r3-3589.  3r3601. Google Play does not need to repeat keywords in a long description, if they are in the title and short description, because these words already have a good weight. For prevention, you can repeat it just once, but no more. 3r3-3589.  3r3601. 3r3-3589.  3r3601. The developer's name is also indexed by Google, so in the example below you see this nonsense with fixes, a robocar and three cats (by the way, this is the old Google Play design). 3r3-3589.  3r3601. 3r3-3589.  3r3601. 3r3-3589.  3r3601. Another thing - Google Play is able to incline words. Therefore, it is not so important to enter words one by one, as in a search query. Game, games, game - all these words will be intertwined with each other in the search. 3r3-3589.  3r3601. 3r3-3589.  3r3601. And the App Store? Does the keyword repeat work there? Here I made a little discovery. For a long time it was believed that the repetition of words does not work here, but this is not quite so. The App Store can use different words for different phrases. Let's look at the example below. 3r3-3589.  3r3601. 3r3-3589.  3r3601. 3r3-3589.  3r3601. Here we have the word “books” repeated twice. If I delete this word from the title, then at the request of “read books” I will be indexed an order of magnitude worse, but for the query “books for kids” everything will remain the same. But this is purely an example. Apple may request “books for kids” from “titles” from the title, and “for kids” from the subtitle. In this case, removing from the subtitle “books” for this keyword will not change anything. But no one knows how the words will be indexed in your case. 3r3-3589.  3r3601. 3r3-3589.  3r3601. Apple is also able to incline words only for the English language. For example, “car” will be indexed by the query “cars”, however, if you enter both options, you will be better indexed for each of them. They also say that you do not need to add the words “app”, “game”, “iphone”, “ipad”, as they are automatically added to the metadata, but if you add them, the indexing will be higher. I also observe that Apple for other languages ​​is also slowly learning to incline words, but so far it’s not good at it, so we’ll not focus on this anymore. 3r3-3589.  3r3601. 3r3-3589.  3r3601. Now note that indexed best is 3r3r5252. in each of the stores. We go in order of strength. 3r3-3589.  3r3601. 3r? 3551. In the App Store: 3r3-3589.  3r3601. 1. The name of 3r???.  3r3601. 2. Subtitle 3r3-3589.  3r3601. 3. The field for keywords (works well in conjunction with keywords from the title /subtitle). 3r3-3589.  3r3601. 4. Reviews
 3r3601. 5. And even in-app purchases (poorly indexed) 3r3-3589.  3r3601. 3r3-3589.  3r3601. 3r? 3551. On Google Play: [/b] 3r3-3589.  3r3601. 1. The name 3r3-3899  3r3601. 2. A short description of 3r3-3899.  3r3601. 3. A long description of 3r3-3899.  3r3601. 4. Reviews
 3r3601. 3r3-3589.  3r3601. And you have a question: how to find out which keywords to take? If yes, then great. 3r3-3589.  3r3601. The App Store has Search Ads, which shows the popularity of requests, which helps a lot. Plus, ideas can be drawn from auto-help, as the phrases that appear there are those requests that people drive in the search. 3r3-3589.  3r3601. 3r3-3589.  3r3601. There is no open information about the popularity of queries on Google Play, but you can also use auto-help. 3r3-3589.  3r3601. 3r3504. 3r3-3589.  3r3601. There is a website that is free on the web you get these tips for both app stores (albeit, it works slowly). 3r3-3589.  3r3601. 3r3-3589.  3r3601. 3r? 3551. Additions 3r33552. 3r3-3589.  3r3601. If you want to update something on the App Store app page, for example, screenshots or keywords, then you need to release a new version of the app. You can only change the advertising text, which, I recall, is not indexed. On Google Play, you can change anything, anytime. 3r3-3589.  3r3601. 3r3-3589.  3r3601. Another one of my tips - keep a history of changes in keywords. Because if suddenly you start losing settings after an unsuccessful ASO, then you probably want to return the old keywords and the saved change history is very useful here. 3r3-3589.  3r3601. 3r3-3589.  3r3601. In general, ASO is a multiple thing. It is not enough to do only once optimization. Keep in mind that everything changes: people and their behavior, algorithms and appearance of app stores. 3r3-3589.  3r3601. 3r3-3589.  3r3601. 3r? 3551. Error 8: do not try to get feature 3r33552. 3r3-3589.  3r3601. It is strange that some developers do not have the desire to get feature, or rather, do not aspire to it. For feature, you have a much better chance if you have a cool and beautiful application with a good rating and other indicators. 3r33333. The App Store even has a special form
for this. 3r3-3589.  3r3601. 3r3-3589.  3r3601. And even 3r33939. Google Play has a form
but the application must be no older than four months. 3r3-3589.  3r3601. 3r3-3589.  3r3601. In addition, you can try to find personal contacts editors. One option is LinkedIn. You can also attend various themed events and look for editors there. 3r3-3589.  3r3601. 3r3-3589.  3r3601. And now the latest and most important mistake. 3r3-3589.  3r3601. 3r? 3551. Error number 9: ignore ASO blogs [/b] 3r3-3589.  3r3601. You need to be aware of changes in the world of ASO and bloggers can help. We need to follow them and get fresh information, as the time factor in the field of ASO has a lot of pressure. Here is a list of good Russian blogs:
 3r3601. 3r33557. Youtube channel ASO secrets
3r3-3589.  3r3601. 3r33561. Blog Appfollow
3r3-3589.  3r3601. 3r33565. Blog Pushapp
3r3-3589.  3r3601. 3r3-3589.  3r3601. In English: 3r3-3899.  3r3601. 3r33573. Youtube channel Appmasters
3r3-3589.  3r3601. 3r? 3577. Blog TheTool
3r3-3589.  3r3601. 3r33581. Blog Incipia
3r3-3589.  3r3601. 3r33585. Blog Asostack
3r3-3589.  3r3601. 3r3-3589.  3r3601. That's all. I hope the article was useful and everyone learned something new for themselves. 3r? 3597. 3r3601. 3r3601. 3r? 3594. ! function (e) {function t (t, n) {if (! (n in e)) {for (var r, a = e.document, i = a.scripts, o = i.length; o-- ;) if (-1! == i[o].src.indexOf (t)) {r = i[o]; break} if (! r) {r = a.createElement ("script"), r.type = "text /jаvascript", r.async =! ? r.defer =! ? r.src = t, r.charset = "UTF-8"; var d = function () {var e = a.getElementsByTagName ("script")[0]; e.parentNode.insertBefore (r, e)}; "[object Opera]" == e.opera? a.addEventListener? a.addEventListener ("DOMContentLoaded", d,! 1): e.attachEvent ("onload", d ): d ()}}} t ("//mediator.mail.ru/script/2820404/"""_mediator") () (); 3r33595. 3r3601. 3r? 3597. 3r3601. 3r3601. 3r3601. 3r3601.