Five principles of product design in Booking

Five principles of product design in BookingSenior UX-designer Booking.com shared at a 3-3r34 product marketing conference. Epic Growth Conference
the philosophy and the main principles of product design that guide the Booking-e.
 
 
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24 recipes for a startup to succeed at a huge global exhibition, using the example of Web Summit 2018

 3r33477. 3r3-31. 3r33430. The first acquaintance
3r33462.  3r33477. 24 recipes for a startup to succeed at a huge global exhibition, using the example of Web Summit 2018 3r33462.  3r33477. 3r33462.  3r33477.
For those who are interested in the 24 recipes themselves - they are at the end of the article. 3r33462.  3r33477. 3r33462.  3r33477.
Web Summit 2018 in Lisbon is a very large-scale event, I attended this for the first time and very much surprised me. Firstly, the fact that the planned number of visitors of the summit is 70K, with a population of the city of 600K, that is, in principle, every tenth person should be a participant of the summit. In fact, we began to feel the scale of the event when ...
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How to pump a product team: culture, experiments and structure

How to pump a product team: culture, experiments and structureSkyeng product director Mikhail Karpov spoke at a 3-3r34 product marketing conference. Epic Growth Conference
how to successfully cope with the rapid growth of three times, how to pump the team and build internal processes. 3r3208.  
3r3208.  
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Democratization of data in Uber

3r3355. Hello!
 3r362. 3r3355. Under Halloween, I attended a conference in Budapest (3r3-39. Data Crunch
) And listened to a number of interesting reports there. One of them was from Uber, who talked about the approaches on which they organized their data management platform. This report was not so much technical as managerial and grocery.
 3r362. 3r3355. Uber is widely used data that collects as a result of interaction with passengers and drivers. They calculate the cost of the trip, evaluate the flow of people, change the price algorithms, give drivers recommendations on how to earn more money ...
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Full stack Data analyst

3r3117. "Data analysis" is often organized like this: here we have the developers of the repository, and here we have the analysts. In the DWH (data warehouse, storage) can SQL, and analysts, we know how to work with Excel. If we need to analyze something, then go to the analysts, and they follow the data to the DWH for the data. It seems to be logical. And many perceive that this is a normal division of labor. In this article I want to convey the idea that this division of labor is erroneous and grandly reduces the efficiency and productivity of the entire data analysis process. 3r3118. 3r3115...
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How we rewrote bad forecasting for slightly better

How we rewrote bad forecasting for slightly better3r3122. Each company is not a stellar technology and super cool programmers, but a huge mountain of bottleneck, inefficiencies and a sum of bad decisions that somehow go and do their job. But now you decided to make some changes and immediately begin to face the fact that you have problems in a huge number of business processes. Well, these problems, of course, need to be solved not in an ideal way, but in terms of labor costs.
 
3r3122. I want to share one such example related to my topic of data analysis and data management. In many organizations there are financial services, the main purpose ...
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How and what clusters can be allocated in the client base

How and what clusters can be allocated in the client baseToday we will add in the analysis one more aspect - segmentation and clustering of the client base. As I have already written many times, the analysis of the client base remains incomplete if we look at our customers as a big bunch of the same people. Customers are divided into types and differently consumes the product. Someone buys often, but not much, someone quickly leaves, someone buys a lot and often. To increase efficiency, it is worthwhile to find out what customer groups are and then to figure out how your actions will allow you to attract the customers you need. There are two main ways ...
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Fixed and variable costs in the development of software

Fixed and variable costs in the development of softwareThe development of software and the operation of already implemented software (for example, applications) is in a special situation in the context of cost analysis. The peculiarity is that a typical cycle of the production of a product and its sale does not exist in the IT industry. Instead, we have virtually free copies of the product, but high costs for the very creation of this product and its maintenance. For this reason, the IT economy of the company is very different from the economy of the "candle factory" or the store.
 
Let's take a closer look at the situation with costs in IT companies...
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Analytics funnel sales

Having considered cohort as a whole , now we can proceed to their study in terms of attracting new customers. Attracting new customers is one of the key disciplines in the management and development of the product. It is from the flow of incoming customers that all your revenue and ability to control the market and conquer competitors depends.
 
Analytics funnel sales
 
The flow of new customers does not appear from the air, its amount depends on your marketing efforts. Involvement of clients is the correct processing of potential customers from the stage of contacts to the stage of sales. Entering cohorts, new customers ...
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Conference FRE: corporations are not vs startups

Conference FRE: corporations are not vs startupsWe not only write announcements of events, but periodically we also visit them. One of the brightest impressions of this summer for our team was conference of the FRI - "Launching pilots with start-ups." Cases of corporations. " As occupying an intermediate position between these categories, we can play the role of referee and praise the organizers for the ability to withstand the balance. Contrary to the name of the platform, representatives of corporations and start-ups shared almost equally, the problems and interests of one group did not hammer into the discussions the problems and interests ...
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