How we rewrote bad forecasting for slightly better

How we rewrote bad forecasting for slightly better3r3122. Each company is not a stellar technology and super cool programmers, but a huge mountain of bottleneck, inefficiencies and a sum of bad decisions that somehow go and do their job. But now you decided to make some changes and immediately begin to face the fact that you have problems in a huge number of business processes. Well, these problems, of course, need to be solved not in an ideal way, but in terms of labor costs.
 
3r3122. I want to share one such example related to my topic of data analysis and data management. In many organizations there are financial services, the main purpose ...
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How and what clusters can be allocated in the client base

How and what clusters can be allocated in the client baseToday we will add in the analysis one more aspect - segmentation and clustering of the client base. As I have already written many times, the analysis of the client base remains incomplete if we look at our customers as a big bunch of the same people. Customers are divided into types and differently consumes the product. Someone buys often, but not much, someone quickly leaves, someone buys a lot and often. To increase efficiency, it is worthwhile to find out what customer groups are and then to figure out how your actions will allow you to attract the customers you need. There are two main ways ...
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Fixed and variable costs in the development of software

Fixed and variable costs in the development of softwareThe development of software and the operation of already implemented software (for example, applications) is in a special situation in the context of cost analysis. The peculiarity is that a typical cycle of the production of a product and its sale does not exist in the IT industry. Instead, we have virtually free copies of the product, but high costs for the very creation of this product and its maintenance. For this reason, the IT economy of the company is very different from the economy of the "candle factory" or the store.
 
Let's take a closer look at the situation with costs in IT companies...
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Analytics funnel sales

Having considered cohort as a whole , now we can proceed to their study in terms of attracting new customers. Attracting new customers is one of the key disciplines in the management and development of the product. It is from the flow of incoming customers that all your revenue and ability to control the market and conquer competitors depends.
 
Analytics funnel sales
 
The flow of new customers does not appear from the air, its amount depends on your marketing efforts. Involvement of clients is the correct processing of potential customers from the stage of contacts to the stage of sales. Entering cohorts, new customers ...
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Conference FRE: corporations are not vs startups

Conference FRE: corporations are not vs startupsWe not only write announcements of events, but periodically we also visit them. One of the brightest impressions of this summer for our team was conference of the FRI - "Launching pilots with start-ups." Cases of corporations. " As occupying an intermediate position between these categories, we can play the role of referee and praise the organizers for the ability to withstand the balance. Contrary to the name of the platform, representatives of corporations and start-ups shared almost equally, the problems and interests of one group did not hammer into the discussions the problems and interests ...
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System thinking as the main driver of growth: the concept of Growth System

Often, growth is perceived as a set of hacks to increase the metric. But this is only the tip of the iceberg. How to invent grouchhaks for multiple growth of metrics, and not just to be inspired by strangers, says Bairam Annakov CEO of App in the Air at the conference on product marketing Epic Growth Conference .
 
 

 
 
How does Growth System work with mobile products? See the video of the speech or read the transcript under the cut. Epic Growth Conference - conference on product marketing, which was organized by Mobio ...
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How in PandaDoc work effectively with lead scoring?

Victor Kuvshinov, Head of Product PandaDoc spoke at the conference on product marketing Epic Growth Conference , how and for what is used the marketing-assisted or mixed Self-service /Sales-assisted products using the example of PandaDoc.
 
 

 
Watch the video and read the transcript under the cut. Epic Growth Conference - conference on product marketing, which was organized by Mobio , Getloyal and Appsflyer with the support of ...
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How to collect feedback from users? Epic growth story with Ivan Zamesin

Epic Growth Story - flashmob from Gett and Epic Growth Conference, where experts in products, marketing and design share epic stories of growth. In the format of Blitz-interview Product Advisor Ivan Zamesin shared in the framework of the project Epic Growth Story, how to quickly test hypotheses and collect feedback from users using Customer Development.
 
 

 
See the interview and read the notes ...
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Three main principles for the rapid growth of the product from Head of Growth Recruitee

Over the past 5 years, Head of Growth, Recruitee has worked with more than 400 companies across Europe. In each of them, he tried to find a recipe or a unique ingredient for epic product growth. At Epic Growth Conference in Moscow, he summed up his observations and spoke about the three most important principles that are laid in the vast majority of successful companies - about three whales of food growth.
 
 
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Epic Growth Story with Denis Pushkin: how is Growth Hacking arranged in Skyeng?

Epic Growth Story - flashmob from Gett and Epic Growth Conference, where experts in products, marketing and design share epic stories of growth. In the format of a blitz interview, Denis Pushkin Head of Product Marketing at Skyeng shared how product marketing and growth-hacking is organized in one of the fastest growing companies in Russia.
 
 

 
See the interview and read the transcript ...
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