How advertising snoops go on your trail on the Internet

I come home, and my father to me:
 
- Smoking?
 
- No, I stood where I smoked.
 
- Yes, I look, you were sitting where you drank, and lay where you had sex
 
 
The bearded anecdote
 
 

From the translator


 
The targeting of advertising is not always directed to a specific user. Often, advertising is targeted at a group of users who have some common signs. Which leads to the fact that, as in the old joke, you see the advertising of cigarettes not because they smoke, but because they stood next to those who were interested in cigarettes.
 
 
The author tells about a lot of techniques of advertising ...[/h]
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Web degradation or how to make the web human readable

Web degradation or how to make the web human readable Disclaimer: This article I do not want to humiliate or elevate any of the users, developers, web portals, services and others. The screenshots given in the article, as well as comments to them, are subjective opinions of the author and do not call anyone to be reckoned with.
 
 
Now to the point. The idea of ​​writing this article came to me a very long time ago. Since that moment I have collected abstracts, examples and thoughts in a heap, and now I will try to depict them here in such a way that you could develop this idea as I developed it in my head. I hope we succeed. In advance I apologize for ...
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What metrics Google Analytics provoke wrong decisions

Google Analytics and Yandex.Metrica are large systems. Their interfaces change slowly. And during the work of the systems analysts have accumulated tools, which now can not be used. The rick.ai team collects analytics errors and tells you how easy it is to set up an analyst against yourself.
 
What metrics Google Analytics provoke wrong decisions  

Why is the pie chart "New and Returned" interpreted incorrectly?


 
The teams estimate the percentage of returned users on the chart "New and Returned". If there are a lot of returning users, you do not need to strengthen or start remarketing and retargeting, or optimize email-lists.
 
...[/h]
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How to customize the reference block in a group in VKontakte

How to customize the reference block in a group in VKontakte

 
Content, though the king, but to attract the audience into your publics, one is not enough. Good design of groups, suitable high-quality images, tailored to the specifics of the social network - play an equally important role in the promotion of your accounts.
 
On the example of our group in Vkontakte, I want to show how you can nicely design a link unit.
 
Postman , which allows you to make requests to the server and pass the necessary parameters.
 
 
Chrome browser, you can and any other, but it has a convenient built-in development tool. Right-click and select "Inspect" in the context menu ...
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Sales with the help of Yandex voice assistant: create skills for Alice

Sales with the help of Yandex voice assistant: create skills for Alice Alexey Vazherkin, project manager at studio NIRIS , especially for the blog The notation wrote an article about new opportunities for voice assistant Alice. Now, on its basis, you can write your own program (skill), for example, a game, a counseling system or a chat-bot for selling your goods and services.
 
 
In March Yandex has started platform Yandex.Dialogues . Now, on its basis, you can create your own "skill" for Alice's voice assistant.
 
 
Skill is a special program that can communicate with the user. For example...
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Can not access AdWords? What to do?

For a week, providers have blocked the IP addresses of the Telegram service. In addition to the service itself, a number of other companies have been blocked. Serious problems arose among many advertisers with access to the personal office of Google AdWords.
 
We offer you useful tips on how to bypass the lock and easily use the personal office of Google AdWords.
 
Download link .
 
After installing the extension for the browser, go to the settings of the utility - right click on the icon "Settings":
 
Can not access AdWords? What to do?
 
 
Create a ...
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Large content of small forces

Large content of small forces  
 
Content marketing is interesting not only for large brands, but for small businesses. It seems that this tool can be used without large budgets or at all on its own. After all, many still get it. But how do they do it?
 
How to do content marketing if the budget is limited? Let's try to understand.
 
here , and how to create a content plan is another inalienable attribute of the strategy (even in the absence of a budget) - here .
 
 
What are your short-term and long-term goals? What steps should you take to achieve these goals? How ...
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Google Analytics - bypass sampling and collect raw data

Google Analytics - bypass sampling and collect raw data
 
Hello!
 
 
If you have a site visited (more than 500 thousand sessions during the reporting period), or you build complex reports through the interface (segmentation, connection of additional parameters, frequent changes in the reporting period) - Google Analytics begins to save its resources and includes data sampling. Details are well described in official reference . That is, to prepare a report for you, not all data is taken, but some part, for example 30%, and then proportionally the figures are adjusted to 100% and displayed in your report.
 
 
Of course, in such cases, there will be a discrepancy ...
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Google Analytics: Create remarketing lists from old users with no restrictions

Google Analytics: Create remarketing lists from old users with no restrictions
 
 
Remarketing Is the ability to display ads to users who previously visited your site on the sites of the Google Display Network.
 
 
Advantages and basic settings are written in official reference .
 
 
Let's simplify the logic for launching remarketing:
 
 
 
Set up a collection of remarketing lists.
 
Wait until these lists get users from your site.
 
Enable advertising through Adwords.
 
 

Problem


 
When creating a remarketing list, you can include users who have already been on your site, but only in the last 30 days.
 
 
Let's say your analysts have found an audience that performs ...[/h]
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Services for the selection of keywords on the App Store: a comparative characteristic of

Those who are engaged in ASO on an ongoing basis, moreover, God forbid, for different localizations, knows: this is not the case in which you can act by instinct. Of course, there are many words in the dictionary, but there are enough products on the market too, and competition for the simplest, associative keys is turning serious. To maintain a balance between the popularity of the query and the probability of breaking into the first positions, you need a thorough analysis of the situation in the relevant segment.
 
 
Services for the selection of keywords on the App Store: a comparative characteristic of
 
 
Today, su...
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