Online store promotion: you need to fix

Online store promotion: you need to fixOnline stores on promotion, in our experience, are both more promising and more problematic projects than regular websites. And if you see a contradiction here, then welcome under the cat, where I will tell you what is at stake. And at the same time I will tell you what can be foreseen in advance in order not to pay later.
 
 

What we like in online stores


 
Oh, there is something to tell:
 
 
3r318.  
Firstly, we are talking about direct trade, so the customer will feel the very “effect of promotion” on the sales growth. And this is a huge plus when you talk about the feasibility of investments ...[/h]
+ 0 -

In the US, the largest bot is not arrested: what does this mean for the digital community?

 3r3105. 3r3-31. One of the leading Russian antibot-services tells about what really happened in New York.
 3r3105.
 3r3105. On Tuesday, the Prosecutor of the Eastern District of New York filed criminal charges against eight people on 13 indictments related to a digital fraud scheme, dubbed “3VE” (in Russian, read as “Eva”, is a late modification of “Methbot”).
 3r3105. ...
+ 0 -

7 best free programs for conducting webinars in 2018

 3r3-3559. 3r3-31. 3r33544. 7 best free programs for conducting webinars in 2018
3r33542.  3r3-3559. 3r33544. At the most basic level, the webinar software includes video conferencing and audio conferencing. Some also offer features such as screen sharing, video recording, file sharing, and integration with other software, such as Microsoft PowerPoint. 3r33547. 3r33542.  3r3-3559. 3r33544. Most of the webinar software is paid and many users come to traditional video conferencing software. Video conferencing software and webinar software are often very similar, but differ in the number of participants and functionality. However, many find the functionality ...
+ 0 -

How to assess the level of an SEO company without concluding an agreement with it

How to assess the level of an SEO company without concluding an agreement with itIn the comments to my previous publication, the question arose: “By what criteria can you rate a company that offers SEO services?”
 
 
The question is relevant and interesting, so I decided to devote a separate post to this topic.
 
3r311.
 

Contract


 
3r318.
 
If you are offered to work without a formal agreement, then immediately “no”. Surprisingly, such offers over the years does not become less.
 
 
There is a contract - there is a full-fledged company that is responsible and is registered with state bodies. But the form of ownership is not so fundamental (unless, of course, you have no ...[/h]
+ 0 -

Wonders of crowd marketing, or how to promote business reviews

Wonders of crowd marketing, or how to promote business reviews 
3r3-31. “Advertising blindness” - this phenomenon has become very characteristic of the Russian Internet. Users are so tired of the abundance of offers that they stop paying attention to banner ads and images. gain higher value. personal recommendations - advice from friends and colleagues, the experience of other buyers of goods, reviews of service users. Therefore, the marketer necessarily pays attention to such areas as social networks, blogs and forums, as well as comments and reviews on thematic resources. Product promotion on these sites often becomes the most effective advertising ...
+ 0 -

Five reasons for SEO failure. Analysis of unsuccessful promotion experience with examples

Five reasons for SEO failure. Analysis of unsuccessful promotion experience with examplesIn this article, I decided to try to structure the experience that has accumulated over almost 15 years of active work with client projects. Something from our company had to endure and reflect on their mistakes, somewhere else it was enough for others to understand.
 
 
Today, when clients who have a negative SEO experience from other companies turn to us for promotion, it is quite difficult to surprise us. Unless what bizarre and ridiculous external forms can arise in the relationship of two companies, between which there is no understanding.
 
 
Moreover, a client with negative experience is ...
+ 0 -

Google Analytics. Synchronization with pixels Facebook, VK, Yandex, MyTarget

Google Analytics. Synchronization with pixels Facebook, VK, Yandex, MyTarget 3r3408. 3r3-31. Hi, Habr! 3r33395.  3r3408. 3r33395.  3r3408. Over time, marketers begin to want to do remarketing funnels on events, and then also pursue all channels. 3r33395.  3r3408. 3r33395.  3r3408. To start remarketing - in each of the systems you need to configure the collection of audiences. And in order to be less confused with them, I propose a solution - to make a single format for events that will form the audience. 3r33395.  3r3408. 3r33395.  3r3408. To make it easier to scale remarketing to other systems, we will now synchronize GA events to Metric, Facebook, VK, MyTarget. 3r33395...
+ 0 -

Comparison of products using Elasticsearch for the competitor price monitoring service

 3r33584. 3r3-31. Back in 201? the idea arose to develop a service for monitoring the prices of competitors. Its distinctive feature from other similar services should have been the function of daily automatic comparison of goods. Apparently because of the almost complete lack of information on how to do this, price monitoring services offered only the possibility of manual comparison by the clients themselves, or by service operators with a price from 0.2 to 1 ruble for the fact of comparison. The real situation with, for example, 10 sites and 2?000 products on each, inevitably requires automation ...
+ 0 -

Migration without victims: technical checklist for moving the site to the new domain

Migration without victims: technical checklist for moving the site to the new domain 3r33434. 3r3-31. Moving or migration site - an event that offers significant benefits in the long term and no less significant troubles - in the short term. Alas, it is absolutely impossible to avoid the latter, but it’s quite realistic to think in advance how and in what sequence you should deal with them.
 3r33434.
 3r33434. If the slightest mention of the upcoming move makes you shiver and an inexorable desire to go to the ends of the earth, after throwing the laptop out of the window, our checklist for the move is for you :)
 3r33434.
3r3102.
 3r33434. 3r3408. 1. Creating a backup
 3r33434...
+ 0 -

Why startups should not be promoted in the media (on the example of "Antifeisbook")

In the fall of 201? in the midst of disputes over the sale of Facebook user data, a new social network flashed on the Web - Ello. Ello promised to remain forever free of advertising, and in her manifesto made a loud promise to users:
“You are not a product” 3r369.
. Time for such a statement was the most appropriate - the media dubbed Ello as “Antifeisbook”.
3r361.  3r380.
Why startups should not be promoted in the media (on the example of "Antifeisbook") 3r361.  3r380.
Thanks to media support, Ello began to gain popularity rapidly, and at the peak of its success, it received 3?000 applications for registration every hour. However, her success was short-lived. Hurriedly triggered by a ...
+ 0 -