Apple refuses the affiliate program to promote applications from the App Store

Apple refuses the affiliate program to promote applications from the App Store
 
One of the most discussed news of the last week was Apple's decision revise the terms of partnership with third-party sources that attract traffic to the market. On August ? thousands of developers and reviewers received a laconic letter-notification from the administration:
 
Thank you for participating in the affiliate program for apps. With the launch of the new App Store on both iOS and macOS and their increased methods of app discovery, we will be removing apps from the affiliate program. Starting on October 1st, 201? commissions for iOS and Mac apps and in-app content will be removed from ...
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What, How and Why in Playable Ads

What, How and Why in Playable AdsIn 201? the global obsession with blocking advertising prompted the advertising industry to rethink their methods - users were fed up with obsessive, irrelevant and boring advertising. As a result, mobile advertising began to shift towards formats and creatives that took advantage of mobile platforms, and also brought value to both users and advertisers.
 
 
In 2014 became popular format rewarded video (or RV), which gives users the domestic currency in exchange for viewing video advertising. Finally, there was an advertisement that attracted users and improved their experience. But now, a few ...
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Game development for several platforms: Postmortem Cat Quest

Game development for several platforms: Postmortem Cat Quest

 
In a crowded market of indie games, developers are becoming more difficult to make money. Therefore, it is increasingly justified to release the game on as many platforms as possible to maximize profit growth.
 
 
Our company The Gentlebros (@TheGentlebros) has developed a small game called Cat Quest . It was published about six months ago (how time flies!) For Switch , in Steam , ...
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Need more gold. How marketing is built in GameDev-company?

Marketing Director of Social Quantum Alexander Bezobrazov told on Epic Growth Conference about marketing problems, the reasons for increasing the staff and about what professionals are needed today to promote games.
 
 

App2Top .
 
 
Epic Growth Conference - a conference on product marketing, which was organized by Mobio , Getloyal and Appsflyer with the support of myTarget ...
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Advantages, risks and secrets of in-app advertising

Advantages, risks and secrets of in-app advertising
Eva Ogorodova,
 
Senior User Acquisition Manager, Zorka.Mobi

 
 
Advertising in mobile applications or in-app advertising is a relatively new way to attract users. As a separate source of in-app traffic appeared in 201? but then neither advertisers nor agencies attached importance to it. The conditions on which the effectiveness of the source depends were unclear: how and where to place the advertisement, to whom it will be shown, whether it will bring the desired ROI? I will try to answer all these questions in the article.
 
 

1. How the in-app

works.
 
Only in 201? the market began ...[/h]
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