Designing dashboards for web analytics e-commerce site. Part 2: Email-mailing. Strategic dashboard

Email-channel in e-commerce projects have been used for a long time. Mailing lists are launched to notify customers about new products and news of the company, to talk about current and planned promotions, to share interesting content. The main purposes of using this channel, I believe: increase the average check and the number of orders for the customer by sending out related products, stimulating impulsive purchases through unique offers and promotions, increasing audience loyalty to the product and "heating up" the audience due to a story about the unique commercial qualities of the product.
 
 
Designing dashboards for web analytics e-commerce site. Part 2: Email-mailing. Strategic dashboard  
Mailing lists
 
 
Designing dashboards for web analytics e-commerce site. Part 1: User-friendly interface
 

 
 
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Jacelyn
Jacelyn 6 September 2018 11:52
I'm sure that these dashboards are same if they even apply More  hints because there are things that only they can get form it. It will be good that I can work on it and then tell you about it.

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