Designing dashboards for web analytics e-commerce site. Part 2: Email-mailing. Strategic dashboard
Email-channel in e-commerce projects have been used for a long time. Mailing lists are launched to notify customers about new products and news of the company, to talk about current and planned promotions, to share interesting content. The main purposes of using this channel, I believe: increase the average check and the number of orders for the customer by sending out related products, stimulating impulsive purchases through unique offers and promotions, increasing audience loyalty to the product and "heating up" the audience due to a story about the unique commercial qualities of the product.
Designing dashboards for web analytics e-commerce site. Part 1: User-friendly interface
It may be interesting