Why consumers are not afraid of identity theft

 
3r3-31.
Why consumers are not afraid of identity theft  
In 195? mathematician Leonard Savage published a paper on how people process information during decision making. The main axiom, which Savidge operated on, is the sure thing principle, the “principle of inevitability”. According to her, in the decision-making process, consumers consider many different inputs. They mentally evaluate and discard those data that are important, but not enough to change the already made decision.
 
 
As an example, Savage cited the desire to buy real estate. The potential buyer believes that prior deliberation will significantly affect the final result. However...
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