Discourse on the prospects in Telecom

If you believe the experts, in the near future, the market for telecoms operators is expected to grow. But, as history shows, one should believe only the basic assessments of the situation by experts, and not their forecasts, because these forecasts come true at best in 30% of cases. Especially in the sphere of the market and economy.
 
 
 
Discourse on the prospects in Telecom  
 
The main characteristic of today's telecommunications market is a constant decline in the profitability of the business since 2008 and the strengthening of this trend since 2014. The following internal causes lead to this:
 
 
 
the glut of the market for communication ...
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VR in our lives: travel, tours and pornography

VR in our lives: travel, tours and pornographyToday we again share an interview with a steep VR-box. This time we will talk with Vladilen Sitnikov, COS of POSSIBLE agency and the founder of the agency Hungry Boys. We will discuss marketing and advertising in the sphere, the philosophy of the platform and the field of application (including porn). By the way, we have a short version for 8 minutes. Link to it under the cut!
 
 
Short version.
 
 
Author's vocabulary is preserved.
 
 

Interview


 
Vlad, tell us how it happened that a person who is engaged in PR and advertising, is constantly at conferences on ...[/h]
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Activiti - Business process engine

Activiti - Business process engineActiviti framework (Java) - description of the task flow on XML (bpm) and management of this process. Here I will describe the basic concepts and how to build simple business processes.
 
The main concept of Activiti is process and task. The process is all tasks related to each other by directed flows and branchings.
 
I will touch upon such aspects:
 
 
- Activiti in its pure form
 
- Users, Roles
 
- Connecting SpringBoot
 
- REST API
 
- Job and Delegate
 
 
Traffic flows in steps from task to task, each such step suspends execution of the process while waiting for input data and task execution...
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Analytics funnel sales

Having considered cohort as a whole , now we can proceed to their study in terms of attracting new customers. Attracting new customers is one of the key disciplines in the management and development of the product. It is from the flow of incoming customers that all your revenue and ability to control the market and conquer competitors depends.
 
Analytics funnel sales
 
The flow of new customers does not appear from the air, its amount depends on your marketing efforts. Involvement of clients is the correct processing of potential customers from the stage of contacts to the stage of sales. Entering cohorts, new customers ...
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5 typical mistakes in developing strategies and ways to deal with them

5 typical mistakes in developing strategies and ways to deal with themHello, dear Khabarovsk people!
 
 
My name is Vyacheslav Arkharov and I have been working in the field of strategic management for many years. Many people think that this is such a harsh and difficult thing that only large corporations need. But this is a popular misconception. The correct strategy is needed and a small start-up, developing an application for editing photos, and a medium-sized web studio with two hundred orders per year, and a large system integrator with billions of turns. Of course, the strategy for each of them will vary in scale and detail - but nevertheless, the main approaches...
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What do AI systems in medicine?

What do AI systems in medicine?
Tasks that are not directly related to the treatment of patients

 
Modern artificial intelligence systems are already helping doctors cure patients. For example, the company HeartFlow, using CT imagery, computer simulation of blood flows and algorithms of deep learning, knows how build a 3D card of the heart. This allows doctors to more accurately and quickly diagnose heart disease, reducing the number of necessary invasive procedures by 80%.
 
 
However, AI finds application in areas not directly related to the treatment of the patient, but still affecting the quality of medical ...[/h]
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Top-Down approach. The economy of the product. Gross Profit

Top-Down approach. The economy of the product. Gross ProfitFor more than 5 years, I have been engaged in the analysis of products, marketing, management solutions in IT companies or companies with a strong reliance on IT. I decided to systematize my knowledge and write a series of articles on the organization and conduct of product analysis. I will touch on the topics of assessing the economy, the effectiveness of features, building relationships with marketing, databases, assessing client behavior and all that.
 
The key task is to go through all the tools of product management and evaluation, discuss the used management, marketing and analytical tools...
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Startup of the day (April-June 2018)

Startup of the day (April-June 2018)  
 
Continuing the series of digests "Startup of the Day", today I present the most interesting projects for April-June 2018. If you want to get acquainted with the rest, then ask in my blog. Entries are available in Facebook , ICQ and Telegram .
 
 

Onthemarket


 

 
 
Sites for real estate ads like our Cian earn on paid services for agents, in the simplest case - on paid publications. Refuse the realtor can not, an apartment that is not in the classifike, will never sell, the buyer will not find it. The price of publication increases over the years: how can it not grow, if the contractor has no choice. Agents 15 years ago received a convenient tool, and now this tool takes their income - the story with different speeds is repeated in many countries.
 
 
In England, the realtors rebelled. They were able to agree among themselves, they created something like a cooperative and launched their own classic, Onthemarket. Initially, of course, not all agents of the country participated in the conspiracy, the new ones are allowed ...[/h]
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We immerse ourselves in the dynamics of the client base: cohort analysis and analysis of the flows

I continue the series of articles on product analysis (3r3r3? beginning
)
 
In the last article I plunged into the analysis of revenue and broke it into 2 components - MRPU and number of customers. Today we will consider further steps in the analysis and decompose the components of the number of customers and their dynamics.
 
Now the general analysis scheme looks like this:
 
We immerse ourselves in the dynamics of the client base: cohort analysis and analysis of the flows
 
Cohort analysis allows to explain the trends taking place in the client base and throws a straight bridge into the sales funnel and actions for keeping and returning customers.
 
What is a cohort analysis? This is the decomposition ...
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How do we localize Slack

How do we localize Slack
 
 

Cultural factors and values ​​that drive us when translating Slack into various languages ​​


 
This article can be read at
French
, German , Spanish and Japanese languages.
 
 
2017 was a year of localization for us: we increased the number of languages ​​supported from one to five. Now we provide support in English, French, German, Japanese and Spanish for several key products, including the help center, the main website ...[/h]
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