[Подборка]Development, design and promotion of sites: 17 useful materials

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As Apple went contrary to the five generally accepted PR-norms, but retained its good name

As Apple went contrary to the five generally accepted PR-norms, but retained its good name 3r3165. 3r3-31. 3r33130. In January 201? Apple faced a huge crisis, which promised a sharp decline in reputation. A few days after the launch of the iPhone 4 (the most successful Apple product ever launched), there were rumors that with a certain method of capturing a mobile phone (with the so-called “deadly capture”), its signal strength decreases. Trickles of complaints escalated into a large-scale avalanche. For weeks, Apple was ridiculed by everyone who could. But by mid-July, the criticism had ceased. And not just stopped, but rather well forgotten.
3r3133.  3r3165. 3r33130. How did Apple ...
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How we rewrote bad forecasting for slightly better

How we rewrote bad forecasting for slightly better3r3122. Each company is not a stellar technology and super cool programmers, but a huge mountain of bottleneck, inefficiencies and a sum of bad decisions that somehow go and do their job. But now you decided to make some changes and immediately begin to face the fact that you have problems in a huge number of business processes. Well, these problems, of course, need to be solved not in an ideal way, but in terms of labor costs.
 
3r3122. I want to share one such example related to my topic of data analysis and data management. In many organizations there are financial services, the main purpose ...
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Scrum is dead

 
3r3-31. “What you got accepted for, and they fired you.” - sighed heavily, said Bob. - I heard such a phrase?
 
 
- No. - John answered gloomily.
 
 
“Do you remember why I took you to the tmlids?” - Bob turned away from John and stared out the window.
 
The view from the twenty-fifth floor was gorgeous, but it seemed that Bob had not seen him.
 
 
- I have my own version. - quietly said John. - It seems it was in a scram.
 
 
- Yes, it was in the scram. - Bob nodded, still looking out the window. - And I, honestly, can’t hear about him anymore. I do not want to say lofty words, but you have ...
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NLP in project management: concept, goals and tips for successful business application

 3r33417. 3r3-31. A minimum of tools for the most successful results - this is the rule that real experts follow. For example, the dynamically developing field of project management selectively approaches the techniques and methods used in the work, leaving only the most useful. This article is a short guide to the famous NLP technique (neuro-linguistic programming), which has established itself as one of the most widely used in psychology and business processes.
 3r33417.
 3r33417. NLP in project management: concept, goals and tips for successful business application
 3r33417. soft skills 3r3403. (English "flexible skills"), which ...
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Design of digital products. Purpose, role, method

Design of digital products. Purpose, role, methodI happened to create from scratch a design unit in Alfa-Bank and work as a design director. It took five years. As a result, we have got a design system (in code) and an approach to the diain of digital products. Actually, I will tell about this approach here. More precisely, this is the text of the lecture, which I read in early 2018 in Moscow, Perm, Novosibirsk and St. Petersburg. In May, I decided to leave the bank, now I have the hands to publish the text of the lecture.
 
 
At Alfa-Lab, we built product development processes on the basis of skrom, where each team is an independent unit capable ...
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Magic barcode

Rustam went up to Stas, handed him a bundle of papers - dirty, in oil, with rumpled corners and some notes.
 
 
"What kind of waste paper?" - Sergey asked, peering over Rustam's shoulder.
 
 
- You yourself are trash. Rustam was offended. - The waybill is for the assembly.
 
 
"And why did you bring it to us?" Asked Sergey.
 
 
- Yes, there - Rustam waved his hand. - Dasha again something namudrila, it is necessary to understand.
 
 
- What did I do, why are you chasing me? - Dasha was from the village, which was visible to the naked eye. Yes, she did not hide. - I was told, I did! ...
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ICE Scoring - the tool for choosing the best ideas of the product

Working with priorities is a task that requires preparation, experience and consideration of a variety of technologies, scientific approaches, and authoring methods.
 
 
This article is a translation of the material from the site Hackernoon.com. Her author proposes the use of her own priority assessment tool within the ICE Scoring method. In this article, the approach is described in detail and a simple and accessible example is understood, understandable to any product manager.
 
 
ICE Scoring - the tool for choosing the best ideas of the product
 
Itamar Gilad - a well-known consultant in the field of product management ...
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Tips for startups from Y Combinator: master the "toy" markets &lt;{short}&gt; &lt;{full}&gt; <div class="post__text post__text-html js-mediator-article"> <div style="text-align:center;"> <img src="https://habrastorage.org/getpro/habr/post_images/44

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Tips for startups from Y Combinator: master the "toy" markets          
    
  Alexei Kivshenko, "Military games of the funeral troops of Peter the Great under the village of Kozhukhovo." 1882. (          
    
  Alexei Kivshenko, "Military games of the funeral troops of Peter the Great under the village of Kozhukhovo." 1882. (

 
 
Alexei Kivshenko, "Military games of the funeral troops of Peter the Great under the village of Kozhukhovo." 1882. ( <{short}>    Alexei Kivshenko, "Military games of the funeral troops of Peter the Great under the village of Kozhukhovo." 1882. (    Alexei Kivshenko, "Military games of the funeral troops of Peter the Great under the village of Kozhukhovo." 1882. ( ? Wikimedia)   Many of the world's largest companies started in such small markets that they looked like toys. Over time, each of these companies grew in their markets or created new ones to occupy a leading position. Despite this, the founders are wasting time trying to demonstrate that the markets they are targeting are already huge.  It ...
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Was there Scrum *?

Was there Scrum *?
 
* Scrum (ncr.)) Is a framework that helps solve the tasks changing in the process of work in order to productively and creatively deliver products to customers with the highest possible value.
 

Why I decided to write this article


 
Very often in the work environment, on the Internet and at interviews, you can hear, for example, here's what:
 
"There are so many meetings with this Scrum! When to work then ?! ";
 
"Well, let it be at least Scrum, even Shame, just get off and let me write the code!";
 
"We also imposed this Scrum, in general it is unclear why";
 
"Every day stands for forty minutes...[/h]
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